Scott Goodson

Scott Goodson

Scott Goodson is the founder and Chief executive officer of StrawberryFrog, which focuses on helping companies transform, merge, employee engagement as well as external marketing through Movement Thinking™. #ActivateBrandPurpose is his new book: How to Harness the Power of Movement Thinking to Transform Your Company." (2021) written with Chip Walker. For 25 years Scott has helped business leaders galvanize people and organizations around shared purpose via 'Movement Thinking' to achieve competitive advantage.

Books by Scott Goodson:
Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company (Kogan Page; 1st edition; March 30, 2021).
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (McGraw-Hill Education; 1st edition; February 17, 2012).

Scott Goodson is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
Business Transformation

New book shows how Movement Thinking™ helps Woke CEOs become Warrior CEOs.

Toothless purpose is giving it all a bad name isn't it. All talk and no tangible action is the most pressing problem that business leaders face. The enormity of the actual challenges that we face as a planet, a civilization as a community requires a new kind of approach for business...