CEOWORLD magazine - Archive in Raj De Datta

Raj De Datta

Raj De Datta

Raj De Datta is the Co-founder and CEO of Bloomreach, the leader in digital and commerce experience. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres.

Raj is the author of the upcoming book from Columbia University Press, “The Digital Seeker” which is a guide for digital teams to build winning experiences. He holds a BS in Electrical Engineering with a certificate in Public Policy and International affairs from Princeton University and an MBA with distinction from Harvard Business School.

Books by Raj De Datta
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences (Columbia Business School Publishing; June 1, 2021). Raj De Datta is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
CEO Advisory

Forget Customers; To Win at E-Commerce, You Need Seekers

To win at e-commerce, business must stop the search for customers – that’s the wrong target. You don’t want customers. What you want are seekers. We can define “seeker” as a higher order outcome  - one that is deconstructed into a series of products or services. I then become a...