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So you want to be a YouTuber? Get in line. With over 500 hours of content uploaded to the video-sharing giant every minute, it can feel almost impossible for new creators to cut through the noise. One of the most grueling parts of YouTubing can be the content creation itself....

Leaders can make thousands of decisions in a single day that affect everyone in their organizations. Unfortunately, status quo bias can interfere with your ability to make the best choices. To overcome status quo bias, you must understand what causes it. Then, you can implement the following strategies to ensure...

Alignment of all capital assets drives organizational effectiveness and success. Human capital, at every level, is the critical asset from which everything else is derived.  Finding great talent used to be like finding the proverbial needle in a haystack. The reality today in human capital endeavors is that the entire...

“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic” – so said management guru Peter Drucker, in a truism that speaks volumes in a post-Covid age.  The US labor market stands at a crossroads right now, with new and volatile crosswinds...

Dear friends, I come from Greece and I have been dealing with Strategic Communication in an international environment since 1995. Since we are talking about Communication, it makes sense to deal with all its forms. More so when we talk about Strategy, because we have to give special importance to...

JPMorgan CEO Jamie Dimon recently claimed that returning to the office will help improve diversity. And if he’s right, that’s an important argument for office-centric work. After all, extensive research shows that improving diversity boosts both decision-making and financial performance. Yet does office-centric work really improve diversity? Meta Platforms -...

Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Data analytics ranges from processing simple routine tasks to complex behavioral analysis and predictive modeling. Simplifying Organizational Sales and Marketing Strategies Organizations use data analytics to...

When you think of the public sector, “efficient” isn’t the first word that comes to mind. But could it be? Take Denver’s Department of Excise and Licenses, which slashed wait times from one hour and 40 minutes to just seven minutes, and then eliminated them completely. Or the Washington State...

Do women love flowers? Of course, they do. Maybe the famous actress Drew Barrymore, when planning to start her own business, thought just like this. Women love flowers. So, she decided to name her two new brands, Flower Beauty and Flower Home. Drew Barrymore has many years in the beauty...

A great deal of media attention these days, after our post-pandemic “lockup,” has centered on what many people refer to as “revenge” travel – traveling because “we can.” To wit, rising prices on virtually all aspects of travel combined with congestion at our airports has garnered much of the recent...