Nicci Nesmith Hammerel

Nicci Nesmith Hammerel

Nicci Nesmith Hammerel is the General Manager of B2B DecisionLabs and the AA-ISP. Nicci is responsible for the overall success of developing marketing, sales, and customer success professionals through science-backed content.


Nicci Nesmith Hammerel is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website.
Big Picture

What Every CEO Needs to Understand About Status Quo Bias

Leaders can make thousands of decisions in a single day that affect everyone in their organizations. Unfortunately, status quo bias can interfere with your ability to make the best choices. To overcome status quo bias, you must understand what causes it. Then, you can implement the following strategies to ensure...