archiveChief Operating Officer Insider

Regarding promoting and growing your website, digital marketing is a tried and tested approach. It can attract new customers, help your business thrive, and increase your brand awareness. The term digital marketing covers a huge spectrum of different services and techniques, but two specific areas of the industry that are...

A friend of mine called me up and asked me whether he should return to college after three years of professional work. I understand his point of view. It is easy to say that you will leave behind a life you worked so hard for and go back to books....

Italian Higher Education is one of the highly reputed education systems in the world. Italy has historically been the center of scholarship considering it has had one of the most influential empires in the world. People from all over the world come to its land to educate themselves of the...

Is there a type of  brain functioning that allows one executive to see a business opportunity that others completely miss, or allows a lawyer to draw a creative analogy that makes a winning argument in his case? What allows one person to have the kind of coherent thinking that stands...

In the last 40 years, business has become the epicenter of our culture, funding most everything else from politics and the media to our religious, educational, and communal/nonprofit organizations. And with this preeminence comes new responsibilities. As business leaders, we can no longer pursue our private ambitions and let the...

In today’s business world, organisational risk is virtually unavoidable. Have you found that you are properly assessing and managing risk, or do you feel like you are continuously trying to get control? After all, your risk management strategy influences how your organisation operates. You need to comply with market, legal...

All executives know data, analytics, and reporting are critical to their operations. Having a solid strategy in place — and the best software to compile the most relevant data and have it ready to share with stakeholders — are key parts of this equation. Here’s how to shore up the...

Selling products that have no visual representation can be tricky. On the one hand, online movie renting and selling offers the convenience of obtaining audiovisual products from the comfort of the customers’ houses. On the other hand, it means operating in a highly competitive niche. So if you are just...

A toxic leader is someone that hasn’t learned the correct leadership style to maintain a successful team, damages the well-being of their employees, and fails to contribute to a positive culture. Unsurprisingly, these toxic leaders can deeply impact the employee experience. Here’s how to retrain them for the better. More...

For companies, being hacked is one of the worst things imaginable. One cyber attack can mean the end of business because it can lead to the loss of invaluable data or even customer trust. Ransomware attacks caused companies worldwide approximately 20 billion dollars of damage in 2020, and your business...