archiveChief Artificial Intelligence Officer Insider

Branding expert Choong Whan Park breaks down the role of consumer psychology in strategic branding decisions. Consumer behavior started as a field of study and marketing in the mid-1900s and developed rapidly in the post-war years. As marketing opportunities have evolved, new research developed by academics like Professor Choong Whan...

Despite how much is written about strategy and how much money is spent on it, academics and consultants continue to report chronic strategy practice failures: I argue that one reason for the failures is that strategy is still not fully defined. I’ve collected 75 concepts and definitions of strategy from...

I want you to imagine that when you wake up tomorrow, everything you do will be done to the best of your ability. You’ll give 110% effort to each activity you’ve planned for your day, disregarding any fears you may have. No obstacles. No negative thinking. No procrastination. Do you...

Operational management needs to know the causes of off-standard performance in order to improve operations. The knowledge of variances (real result versus budget) will aid control, at least if and when these variances are understood well enough. The only criterion for the calculation of a variance is its usefulness. Of...

What's it like being driven by purpose over profits? For Joe Soltis, CEO at purpose-driven and the results-focused franchise marketing agency, ChoiceLocal, finding true success is all about being driven by a deeper cause.   You may not hear the words "charity" and "profitability" mentioned in the same breath too often....

There’s an epidemic of underperformance with change programs in organisations today, and it’s driven by issues with accountability. From broken promises and unrealistic expectations to finger-pointing and cultures of avoidance and blame, accountability issues – and the fear that drives them – are rampant in change programs across business, government,...

A quick look at medicine's history will show how it has been developed and whether this came with a price. In ancient Greece, doctors at the time wanted to see if it was better to sleep or exercise after launch and what consequences each choice would have. To find valuable...

In early 2020 when the novel coronavirus SARS-CoV-2 began spreading rapidly across the globe, many of us were lucky. As shelter-in–place policies began to crop up around the world, organizations sprung into action and quickly moved services online in order to accommodate social distancing amongst the uncertainty.  Restaurants began to...

According to scientists, the key to a successful career is to focus on a field you enjoy. To get closer to your dream job, you have to answer the vital question of who you are. As taff this question is, psychologists, break this down into six simpler questions that help...

Work trips are back, but the travel landscape is still uncertain. Unexpected scenarios and challenges can put a serious and stressful wrench in your plans, but thoughtful preparation can help you travel easily and arrive ready to tackle the tasks at hand. These three considerations for business travel can bring...