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Friday, November 22, 2024

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CEO Insider

The Transaction: A Product Strategy Choice

"Transactional success" was one of the strategic goals for Mona Ataya when she founded and grew Mumzworld into the largest online baby shop in the Middle East. I heard Mona Ataya's story as she was interviewed by HBS professor Ranjay Gulati for his What They Are Made Of series of...
CEO Insider

How to Develop a Storytelling Culture and Why

Storytelling, arguably, is one of the top skills leaders need to employ. It’s far beyond creative thinking and writing. It is a strategy and a tool to recruit and retain top talent, build empathetic leaders, build internal thought leaders and ambassadors and engage all constituencies.  When storytelling is woven throughout...
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