Mitche Graf

Mitche Graf

Lifestyle entrepreneur, best-selling author, serial entrepreneur, international-renowned business speaker, 2-time nationally-syndicated radio show host, and former All American Track & Field athlete Mitche Graf has been a passionate serial entrepreneur for over 35 years, dangling his toes into the ponds of many intriguing industries along the way. He spends much of his time looking for ways to work smarter, not harder, so he can spend more time doing and enjoying the things in life that are most important to him.


Mitche Graf is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Mitche Graf
Business Transformation

Real vs. Perceived Value- What’s The Difference?

I know what you are thinking…this is just like asking the question “what came first, the chicken or the egg.” So how do you create value for your products and services? One of the simplest ways to create a higher perceived value is to under promise and over deliver every...