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Saturday, November 23, 2024

archiveC Suite Insider

Success and Leadership

How Brands are Winning Customers that Stay Loyal for Decades with Empathy

When marketing your brand, focusing on your product differentiation alone may not be enough. Some customers need to see empathy. Does your brand have it?   If you stumbled upon one of the courses on branding taught at any business school, here’s what you would learn: Branding is all about understanding...
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