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Friday, March 29, 2024
CEOWORLD magazine - Archive in Charlene Gervais

Charlene Gervais

Charlene Gervais

Charlene Gervais is a Partner and Consultant with Bluegreen Branding. She specializes in brand strategy consulting for B2B brands in the tech and financial space, especially those at critical inflection points such as rebranding during M&A, or launching new products and services.


Charlene Gervais is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn.
Tech and Innovation

Rebranding for all the right reasons

Companies often spend considerable resources over many years building their corporate brands. So why would anyone risk all that on a rebrand? It may seem perilous to purposefully alter how your company shows up in the marketplace, and potentially throw away brand equity in the process. But it turns out...
Charlene Gervais
CEO Advisory

Why it pays to listen to B2B customers

Listen to your B2B customers and you’ll hear something amazing: the keys to your true competitive advantages. That’s the power that comes from a type of deep qualitative research called Voice of Customer (VOC).  Often used to undercover early warning signs of customer dissatisfaction, we find VOC research can be...