Charlene Gervais

Charlene Gervais

Charlene Gervais is a Partner and Consultant with Bluegreen Branding. She specializes in brand strategy consulting for B2B brands in the tech and financial space, especially those at critical inflection points such as rebranding during M&A, or launching new products and services.


Charlene Gervais is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn.
Charlene Gervais
Chief Executive Insights

The missing link between your business and brand strategies

Up to 70% of employees can’t identify their corporation’s business strategy, according to research cited in the Harvard Business Review. That research also revealed those same employees don’t understand their company’s purpose, the essential mission and vision that informs and drives the strategy.  Intriguing, but not surprising. In working with...