Charlene Gervais

Charlene Gervais

Charlene Gervais is a Partner and Consultant with Bluegreen Branding. She specializes in brand strategy consulting for B2B brands in the tech and financial space, especially those at critical inflection points such as rebranding during M&A, or launching new products and services.


Charlene Gervais is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn.
Charlene Gervais
C-Suite Advisory

Why it pays to listen to B2B customers

Listen to your B2B customers and you’ll hear something amazing: the keys to your true competitive advantages. That’s the power that comes from a type of deep qualitative research called Voice of Customer (VOC).  Often used to undercover early warning signs of customer dissatisfaction, we find VOC research can be...