CEO Agenda

After a rather tumultuous year, business leaders want to find and capitalize on strategic growth opportunities. The only catch is that they want those growth opportunities to be effective beyond the immediate future. Here are a few ways small businesses can achieve sustainable growth. Small businesses everywhere are bouncing back...

As time progresses, we will see the companies investing in their employees’ education reap the rewards of a more engaged workforce, better progress on DE&I initiatives, and above-average recruitment and retention – all issues that keep CEOs awake at night. Corporate education is an imperative strategy for companies to equip...

More than a year into the pandemic, it seems like work-from-home life is here to stay. This has left some employers wondering how to best support their remote workers. When it comes to meeting team members’ health needs, virtual care solutions offer tremendous benefits. Over the past year, work-from-home employment...

When you know how to do a competitive analysis, you can create a more informed and effective marketing plan. Understanding the different players and its strategies in the industry helps you clearly see the competitive landscape, where your brand can shine, and what you need to do to ranked over...

Self-storage is a business that claims to offer less of a white-knuckle ride for investors and managers. It wins out over other real estate sectors in terms of simplicity, reliability and resilience, it can be easy to start out in, and the path is well-trodden. Being the CEO of a...

The marketing strategy has many small steps that have to be completed successfully in order for the company to be profitable. However, there are four big umbrellas that define how the layout should be structured. Whenever we have to think about big plans and long-term goals we start from the...

The US Vice-President, Kamala Harris in announcing the US governments $1.25 billion package to aid the recovery of small businesses described small business as being “at the center of this reimagining" of the US economy. The term ‘reimagining’ is one that we have heard a number of times throughout the...

5G, cloud and edge computing, and the IoT – any one of these monumental technology developments could be considered one of the biggest networking evolutions in human history. And yet we’re experiencing all of them simultaneously. As a combined force, they are radically changing the way people communicate – and...

Servant leaders have a profound impact on the value of their companies. By adopting a servant leadership mentality and making a few key changes, you can transform your organization and create a better workplace. At Four Pillars Investors, we use four key values to help guide the decisions we make in both...

Acquiring a new customer can be up to five times more expensive than retaining a current one. Similarly, just a 5% boost in customer retention can increase profits by more than 90%. Rhett Power shares tips for company leaders looking to gain loyal lifelong fans. In 2021, companies should focus...