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CEOWORLD magazine - Latest - Tech and Innovation - Treat centennials as collaborators, not competitors, to achieve generational compatibility.

Tech and Innovation

Treat centennials as collaborators, not competitors, to achieve generational compatibility.

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Centennials must adopt the philosophy of passion, patience, and persistence to succeed. 

We have heard about The Silent Generation, Baby Boomers, Gen X, and Gen Y (aka Millennials), where Gen Y is the fastest cohort with great ambitions and accomplishments. We must also be aware of Gen Z (aka centennials), which is the latest generation and much more advanced than Gen Y and is ready to enter the workplace because they are passing out from their educational institutions. It is difficult to predict where this cohort would take us to the next level the way we find it difficult to predict where the technology would take us to the next level. It is a well-admitted fact that each generation throws fresh opportunities and challenges to society.  

Generational cohorts

There are several generational cohorts globally based on years of birth. Currently, there are four generations in the workplace and the fifth one (centennials) is entering the workplace. The four generational cohorts are The Silent Generation, Baby Boomers, Generation X, and Millennials who are also referred to by different names including Generation Y. 

Who are centennials?

Centennials are a demographic cohort where the people were born between 1997 to 2012. Some literature outline that they are the people born between 1995 to 2010. Since they were born during the rapid growth in technologies, their mindset is unique, their skillset is advanced, and their toolset is tech-native. They are also known as zillennials. They treat email as formal and texting as casual. 

Strengths of centennials 

There are several strengths of centennials. They are smart and brilliant. They are tech-native and are equipped with the latest digital tools and technologies. They are screen-oriented and are more connected virtually than physically. They multitask and appreciate the feedback. They are motivated by money and can generate multiple sources of income. They emphasize work-life integration, unlike work-life balance by other generations, especially millennials. They can overcome VUCA (volatility, uncertainty, complexity, and ambiguity).

Concerns about centennials 

There are several concerns about centennials. They are socially inept and are not experts in emotional intelligence as they hardly interact with other people. They spend more time on social media and view and read online content. They are impatient to achieve their goals and objectives. They have a short attention span. They love to live in their own space. They are likely to get into depression as they spend more time on social media and less time on physical interaction. They have a global mindset instead of a local mindset. Educational institutions must reinvent their curriculum accordingly to impart the right education, and organizations must reinvent their cultures and policies accordingly to achieve organizational excellence and effectiveness.

Centennials and other generations 

If millennials are tech-savvy, centennials are tech-native. Millennials love feedback like centennials. Millennials look for compliments regarding their work as many as twelve to fourteen times a day. Baby boomers climbed the corporate ranks in a very different time and culture. They neither expected that level of feedback in their work nor do they feel compelled as managers to provide that to their millennial employees. Younger generations have begun to feel even more pressure to conform than other generations. Research shows that millennials are the most stressed-out generation. They lack risk tolerance when it comes to financial decisions and has less distress tolerance in the workplace. Because they worry about what others think of them more than other generations do, they’re less likely to propose new ideas and speak up in meetings. Here are some tips to create generational compatibility. Avoid labeling. Be prepared to give feedback and take feedback. Give respect and take respect. Respect everyone irrespective of their age, experience, skills, and abilities. Respect failures and implore them not to repeat the mistakes.

The future of centennials 

Centennials are highly ambitious, practical, and realistic, unlike other generations. They are optimistic and upbeat. They voice their views and opinions fearlessly on social media platforms. They are highly individualistic and appreciate financial independence. They will lead their lives better than their previous generations.

They have clarity about their goals and are highly focused to accomplish them. They plan for their future thoroughly because they have access to abundant information.

They pursue their passions; choose their careers wisely; build their personal brands consistently; purchase their homes through loans and enjoy their weekends regularly. Hence, their future is bright! However, centennials must be frugal and save money for rainy days. They must achieve success with integrity. They must appreciate the fact that there is no shortcut to success. They must adopt the philosophy of passion, patience, and persistence to achieve all-around success in their lives.

Treat centennials as collaborators, not competitors

The older generations must treat centennials as collaborators, not competitors. They must embrace the change and get along with centennials to create generational compatibility. Presently millennials are dominating in strength but in the future, centennials will dominate in strength and technology.

Hence, get ready to adapt to technology, embrace with Fourth Industrial Revolution (FIR), and invite centennials wholeheartedly to achieve generational compatibility.


Written by Prof. M.S. Rao, Ph.D.
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CEOWORLD magazine - Latest - Tech and Innovation - Treat centennials as collaborators, not competitors, to achieve generational compatibility.

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Prof. M.S. Rao, Ph.D.
Prof. M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty-two years of experience and the author of fifty-two books including the award-winning See the Light in You: Acquire Spiritual Powers to Achieve Mindfulness, Wellness, Happiness, and Success. He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision given his multifaceted professional experience including military, teaching, training, research, consultancy, and philosophy.

He is passionate about serving and making a difference in the lives of others. He is a regular contributor to Entrepreneur Magazine and the CEOWORLD magazine. He trains a new generation of leaders through leadership education and publications. His vision is to build one million students as global leaders by 2030. He has the vision to share his knowledge freely with one billion people globally. He advocates gender equality globally (#HeForShe). He was ranked #1 Thought Leader and Influencer in Entrepreneurship by Thinkers360. He invests his time in authoring books and blogging on executive education, learning, and leadership.


Prof. M.S. Rao, Ph.D. is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website CLICK HERE.