archiveNon Executive Director Insider

One thing I’ve learned as an executive leader in a Fortune 50 firm and now a small business owner: size doesn’t matter.  For companies large AND small, putting the customer at the center of business decisions is key to long-term success. The Association for Supply Chain Management (ASCM) calls this...

Working while raising a child can be a challenge. Working while raising a child as a single mother brings on an entirely new list of challenges. I happen to be a single mother and have learned a tremendous amount during the process. Prior to being a single mother, I was...

What boards should keep top of mind as they refresh strategies to be future-ready. In brief Management and the board should define “long-term” and develop a strategy that is focused not on where the organization “is going” but where it “can go.” It is essential for an organization’s talent strategy...

“Soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an...

As a CEO, the term “XLAs” – short for eXperience level agreements – might look like a consultant-created buzzword that’s been designed to suck even more money, in the form of advisory fees, from your company. However, the use of XLAs – through improving the employee experience and productivity in...

Wealthy clients are traditionally a part of the market that only concerns a few of the marketers. Today, we will talk about how to connect with them through a physical store. You provide particular products and services The worst thing for a consumer to realize is that they are just...

A study conducted a few years ago analyzed the impact of five operating levers—price; revenue; cost of goods sold (COGS); selling, general, and administrative expenses; and research and development—on the bottom line of any business. Specifically, researchers were trying to understand how each of these independently impacts the overall profitability...

Have you found yourself on too many Zoom calls debating what direction a marketing campaign should go in? Have you heard your team bickering in meeting after meeting about what feature consumers will want in a new product? Have you just found your organization struggling to make a decision, any...

In June 2021, a notable airline company was frantically working to reschedule flights for hundreds of passengers. Disorder halted the flow of operations. Flights were delayed, rescheduled, and canceled as angry customers demanded refunds. The impact on the airline’s brand and reputation was devastating. The event was so dire that...