Saturday, April 13, 2024
CEOWORLD magazine - Latest - Tech and Innovation - Secondary Approaches On Customer Service

CEO InsiderTech and Innovation

Secondary Approaches On Customer Service

Today we will talk about the tricks that the sales assistants in your store can do to make customers buy some products. Have a look and give these suggestions a try.

  1. Scanning who the client is
    Sales associates are supposed to be extroverts and talkative people who can cover periods of silence and awkwardness with a joke or something clever that they have to say. They are the type of people who will break the ice and lead the conversation. While these are useful characteristics among all successful salesmen, most people do not know that before that, the salesperson has to be an observer, a trait common in introverted personalities. Before talking to the client, one has to get as much information as possible. Observing them for a minute will help. The employee can scan for anything that can be found to be useful. Advise your employees to spend a few seconds and discretely notice the person in the store. Things like clothes and weight are among the easiest things one can see. However, they can provide valuable information about the client’s financial status and mood. An expensive watch can be easily identified, and the extra fat on a lady’s belly may imply a pregnancy. All that can be used to understand who one has to do with and how one can adjust their attitude.
  2. Basing your words on the client’s expectations
    After a careful look, the employee will welcome the client and ask them how they can assist them. At this point, it is crucial to realize that a strategy based on the client will rather focus on what the client wants instead of what the store has to offer. Of course, the products that are available in a physical store are certain. Obviously, the salesman’s job is not to change the products of the store. However, they can help the client understand that whatever they need is inside the store. To do so, one must use some of the client’s precise words to describe the type of products the store sells. Using their words to imply that you have already understood what they wanted in the first place is clever if you want to persuade them about the business’s good intentions and the level of attention they get from the employees.
  3. Giving them options
    Among the things that will affect the client’s opinion about the business is the concept that the store can provide a variety of options for the customer and that the people working in it are willing to provide their help. Therefore, it is wise to educate your employees on how to promote the store’s products. Cultivating an atmosphere that takes into consideration the value of the store’s products as well as a deep knowledge of what is available to sell is important, and clients will surely embrace it.
  4. Helping them to make up their minds
    Assuming the person in sales has managed to persuade the potential customer to try the products, the ultimate step is for the consumers to decide which products they will buy and which they will leave behind. For that, they will need the salesperson’s help. The idea is to convince someone to buy as much as possible, but it is wise to contribute to their final decision when this is out of the table. This is important for two reasons. The first reason is that one purchase may be preferable over another for the owner of the store. One product may lead to better profits compared to a competitive product in the same store, or perhaps the store does not have enough pieces of the one product, and they want to promote the other one. The other reason is the fact that if the client does not make a fast choice, there is a slight possibility they will change their minds completely. If someone is ready to buy the stuff, you sure don’t want them to call their friends asking for their advice and perhaps find out that another store provides better options. Therefore the alertness of the people working in the business is vital, and the sale will only be completed once the customer leaves their money at the cashier.

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CEOWORLD magazine - Latest - Tech and Innovation - Secondary Approaches On Customer Service
Anna Siampani
Anna Siampani, Lifestyle Editorial Director at the CEOWORLD magazine, working with reporters covering the luxury travel, high-end fashion, hospitality, and lifestyle industries. As lifestyle editorial director, Anna oversees CEOWORLD magazine's daily digital editorial operations, editing and writing features, essays, news, and other content, in addition to editing the magazine's cover stories, astrology pages, and more. You can reach Anna by mail at