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CEOWORLD magazine - Latest - CEO Insider - Use AI to Re-Examine Your Value Proposition

CEO Insider

Use AI to Re-Examine Your Value Proposition

Leo Bottary

A few days ago, I decided to get a different perspective on Peernovation – a value proposition I introduced to the marketplace upon publishing my third book, Peernovation: What Peer Advisory Groups Can Teach Us About Building High-Performing Teams. After developing my own narrative to describe what it means, it occurred to me to get a second opinion – one that would involve more than someone else editing or reframing my work; I needed a fresh perspective from a broader base of intelligence.

It seemed like the perfect job for my new app AI Chat (ChatGPT). I made several requests, including two that I will share with you in this article: 1) Define Peernovation, and 2) Write a 1,000-word article about how Peernovation can make teams higher performing.

Rather than receive replies that parroted my own work that could be drawn from my books, hundreds of articles, blog posts, and podcasts, I received a fresh take that greatly exceeded my expectations. I’d like to share both responses and invite you to consider asking AI Chat about your business. You may be surprised by what you learn.    


Peernovation is the process of promoting innovation and growth within a peer group or community. It involves collaborative efforts among individuals to share knowledge, skills, and ideas to create new or improved products, services, or processes, and ultimately, to achieve a shared goal. Peernovation encourages a culture of learning, experimentation, and cooperation, where everyone contributes their unique experiences and expertise towards achieving the collective vision. It is a dynamic process that transforms traditional hierarchical models of innovation into a more inclusive and agile system where everyone can contribute and benefit.


Peernovation is a concept that has been gaining momentum in recent years. It focuses on using peer-to-peer collaboration and innovation to drive better performance in teams. This approach involves harnessing the collective intelligence and creativity of team members to solve problems, generate new ideas, and bring about positive change.

The idea of Peernovation is rooted in the belief that traditional top-down management structures are no longer adequate for today’s fast-paced and complex business environment. Instead, it advocates for a more bottom-up approach where team members can actively contribute their ideas and opinions.

In this article, we explore how Peernovation can improve team performance in today’s workplace.

  1. Increased Engagement
    One of the key benefits of Peernovation is that it encourages team members to become more engaged and invested in their work. When team members are given the opportunity to contribute their ideas and opinions, they feel a sense of ownership over their work. This sense of ownership fuels motivation and inspires them to work harder and smarter.

    Highly engaged teams are more productive, creative, and committed to achieving their goals. With Peernovation, teams can collaborate on projects and use their collective experiences and expertise to brainstorm innovative ideas and solutions.

  2. Better Problem-solving
    Peernovation involves a collaborative approach to problem-solving. Instead of relying solely on the expertise of managers or leaders, team members are encouraged to share their ideas and help overcome challenges.

    This approach leads to more innovative solutions as team members bring in diverse perspectives and creativity. Peernovation can result in novel solutions as team members collectively share thoughts, ideas, and experiences to come up with solutions that may not have been possible otherwise.

  3. Increased Trust
    Peernovation creates a more open and transparent work environment. When team members are given a platform to share ideas and opinions, it builds trust among team members. It fosters a culture of collaboration and unites the team members toward a common goal.

    When the leadership actively promotes collaboration within the team and recognizes team members’ contributions and achievements, team members become more motivated and loyal to the company. Peernovation leads to the establishment of trust and creates an organization that’s willing to fully embrace, support, and encourage growth.

  4. Improved Diversity and Inclusion
    With Peernovation, diverse teams are encouraged to share their experiences and ideas. This diversity can include ethnicity, gender, age, career experiences, etc. Diverse teams can bring a wider pool of expertise and knowledge that complements the skill set of team members.

    Such teams foster inclusion, expanding the team’s pool of talent. This can lead to more creative solutions to problems and a deeper understanding of customer needs. Peernovation encourages diversity, making it easier for team members to share their ideas and collaborate in a more inclusive way.

  5. Faster Decision Making
    Traditionally, managerial structures can be bureaucratic and slow down the decision-making process. However, Peernovation’s bottom-up approach can accelerate the decision-making process by enabling teams to take additional responsibilities for decision-making. Peernovation focuses on the merits of the idea, rather than the hierarchical status of the team member.

    Moreover, Peernovation can empower team members to be more accountable for their decisions resulting in improved outcomes. Additionally, teams can enjoy greater agility as they are able to quickly brainstorm, evaluate and communicate new ideas while constantly improving upon them.

  6. Increased Innovation
    The traditional approach of relying solely on the expertise of managers and leaders can stifle innovation within a team. Peernovation, on the other hand, is founded on the belief that each team member can bring new ideas and creativity to the table. A collaborative culture leads to coming up with more innovative solutions to both routine and complex problems.

    Peernovation also empowers team members to take risks and try new things, knowing that they have the support of the team behind them. Innovative teams are more agile, resilient, and adaptable to change – key factors required for success in today’s fast-paced business environment.

In conclusion, the Peernovation approach has the potential to transform companies by improving how teams perform. By encouraging collaboration and information sharing, it creates a culture of trust, diversity, inclusion, and innovation, leading to improved outcomes and achieving organizational objectives. The traditional top-down approach is proving too slow to adapt to the demands of today’s fast-paced business environment. Companies that embrace Peernovation can benefit from improved performance, increased loyalty, and high engagement levels.


There is not a single clause that reflects anything I have ever written or vocalized about this topic, yet it captured both the essence and details of Peernovation in a way that gives me new language for the future. If you want to reimagine how to express your value proposition for your employees, customers, shareholders, vendors, community leaders, etc. AI Chat can help you.

The only thing that impressed me more than the depth and accuracy of the responses was the fact that I received the answers to BOTH my queries in less than one minute. I would simply add that Peernovation also combines human collective intelligence and artificial intelligence – a term I suspect will change once we accept that there is nothing artificial about it.    

Written by Leo Bottary.
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CEOWORLD magazine - Latest - CEO Insider - Use AI to Re-Examine Your Value Proposition
Leo Bottary
Leo Bottary is the founder and managing partner of Peernovation. He is a sought-after thought leader on Peer Advantage and Peernovation, emerging disciplines dedicated to strategically engaging peers to achieve personal and organizational excellence. A popular author of three books, including Peernovation: What Peer Advisory Groups Can Teach Us About Building High-performing Teams (Archway; October 16, 2020), he is also an author, keynote speaker, workshop facilitator, and thought leader on the topic of peer advantage.

Books by Leo Bottary:
Peernovation: What Peer Advisory Groups Can Teach Us About Building High-performing Teams.
What Anyone Can Do
The One Advantage: Introducing a Peer-Powered Culture of Agility to Your Organization
The Power of Peers: How the Company You Keep Drives Leadership, Growth, and Success

Leo Bottary is a member of the External Advisory Board (EAB) and Executive Council at the CEOWORLD magazine. You can follow him on Twitter and LinkedIn, for more information, visit the author’s website CLICK HERE.