CEOWORLD magazine - Archive in Liz Papagni

Liz Papagni

Liz Papagni

Number One Best Selling Author of “Your Marketing Roadmap,” Founder of MyCMO, and CEO of Marketing Initiative Worx, Inc., Liz Papagni is a leading brand and marketing thought leader who has worked with a vast array of clients, from established small businesses to Fortune 500 companies. As a marketing and leadership expert with a passion for helping companies develop strategies that convince and convert customers, she has launched and propelled numerous brands nationwide. You can contact Liz at

Liz Papagni is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn. For more information, visit the author’s website.
CEO Insider

The In’s and Out’s of Marketing Nuance: Why you struggle to communicate with Marketer

Marketing people not only wear many hats, have unique skill sets, and are creatives by nature.  They also live and breathe by nuance.  Talking to marketing professionals is like knowing the technical jargon of coders or the medical terminology of physicians.  However, most businesses don’t know the lingo of marketing....