Austin Franklin

Austin Franklin

Austin Franklin, CEO and Co-Founder of Good-Natured Life, Author, Speaker, Leadership Trainer, and Personal Consultant. Franklin completed Harvard Business School's prestigious pre-MBA program. Also, he received a Master of Business Administration (MBA) from Rollins College's Crummer Graduate School of Business.​ Franklin is a certified speaker and consultant. Additionally, he is the author of a book entitled, Wake, Rise, and Smile, a workbook entitled, A Literary Guide to Wake, Rise, and Smile, and a new business book, The DifferenceMaker Leader. ​Franklin has been a guest on numerous radio and television shows. Also, his interview with NPR's StoryCorps podcast is archived at the Library of Congress in Washington, D.C.


Austin Franklin is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
CEO Insider

5 strategies for leaders to celebrate Employee Appreciation Day

With the emergence of the Great Resignation, the turnover rate at companies nationwide has spiked. This creates a workplace climate where many employees are willing to leave their jobs if they don’t feel valued—and Employee Appreciation Day (March 4), presents an opportunity for employers to ensure their teams feel heard...