Tech and Innovation

The Indian market is on a roll, with startup’s mushrooming and flourishing at an unfathomable rate, this has left big corporations pondering over what could be the secret concoction to their rolling success. The unicorns have hogged the limelight for quite some time, they are more like an overnight sensation,...

As increasing numbers of companies are requiring employees to return to the office for 3-5 days per week this fall, they’re running into the buzzsaw of what one of my clients called the “Four Horsemen of the Required Return to Office” - challenges with resistance, attrition, quiet quitting, and diversity....

Who am I trying to reach with a Strategic Communication project? The first step to starting a Strategic Communication project is to identify your audience. Who is your message intended for? Once you know who you are trying to reach, then you can create a targeted message that will be...

If you have ambitions to scale your digital business and become a leader in your field, it all starts with credibility. What is credibility? It's the ability to engender a sense of trust in your target audience and prove you are worth investing time, and hopefully money, in. Sounds like...

Confident individuals and teams who feel good about where they work, who they work with, and what they do, are one of many ingredients that supercharge a company culture that drives success. Do you wish your teams felt like they had the autonomy to make more decisions based on their...

Efficiency is what can be the difference between a company that grows and thrives in comparison to another one that stagnates. All the elements that we can add inside the business, which will enable it to function better, are a plus that will show at the end of the year...

In today’s era, business and technology go hand in hand, especially after the phase of the covid 19 pandemic, everything has been digitized to a great extent. Technology has taken over the business market; even for starting a business, people require tech. There are thousands of efficient tools which can...

In The Power of We in 2023, I offered a framework for personal reflection that can help you celebrate what you've done, take stock of how you've served others, and set the stage for what's next for you personally and professionally. Today, I'd like to talk about gratitude and the...

There is no doubt that Strategic Communication is key for any business that wants to build a strong and lasting relationship with its target audience. Among the tools of Strategic Communication, Brand Voice holds a special place. Without a clear and consistent brand voice, it will be difficult to connect...

While it may seem unusual for a college student to hold degrees in both science and business, it is exactly what Michael Van Eaton had planned for in his professional career. He holds a Bachelor's in Material Science Engineering, a Bachelor's in Chemistry, and a Master's Degree in Business Administration....