In today’s era, business and technology go hand in hand, especially after the phase of the covid 19 pandemic, everything has been digitized to a great extent. Technology has taken over the business market; even for starting a business, people require tech. There are thousands of efficient tools which can be used to run a successful business, here are some of them mentioned in detail.
- Content Management System
Today, people prefer shopping online rather than going to offline stores and purchasing their desired clothes or other stuff. About 2.14 billion consumers now shop online. People have started considering brands as valuable only if they have a website or a strong online presence.
For this, businesses have started building their websites before opening a shop. In earlier times, people used to open up a shop and then think of having a website, it’s the exact opposite today.
All of this is a part of digitization. But CMS (Content Management System) costs a lot of money if hiring a professional. The website’s domain name itself costs a lot, and updating it from time to time requires a lot of investment.
Especially those with excellent SEO features, which also add an online method for accepting payments and other catchy features to the website. All of this costs a lot and demands high investment from the businessman. But today, there are budget-friendly options as well, which have predetermined themes that let the website look fancy and likable by the customers.
- Mobile Marketing Tools
Mobile marketing tools have made it easy for the business to spread even without having offline customers. These tools help the business gain popularity by sending SMS, push notifications, app notifications, etc. Marketing tools have actually reduced the stress of businessmen.
A few examples of businesses using mobile marketing tools are-
1) Zomato, wherein the customers get push notifications in a creative manner.
2) Amazon, wherein customers get updates on the best deals through notifications.
3) Flipkart, wherein customers get updates on fresh deals and offers through notifications.
- Social Media Management Tool
Social media is one of the most powerful tools to gain customers. Today so many businesses run on social media itself. We have heard of so many success stories which started from a social media business and are flourishing today.
Having a website is fine but social media is something that helps people connect with the business in a more personal manner and attract more audience as clients. Managing social media is very important for making the business flourish. For this, a social media management tool is used so that the social media handle can be managed very easily and efficiently.
- Email Software
Today people think that emails have become outdated, but that’s not true. Email marketing is still one of the most famous ways of spreading the word about the business. It can be done by sending offers or guidelines via mail to the customers, which will bring them back to the website or store.
Some of the most famous businesses still use email marketing, like- Zomato, to appreciate the customer and to tell them about deals. Swiggy also uses email marketing to attract customers using catchy email subjects.
- Hiring Software
The most important step in starting a business is hiring the right people to work for you. It is important that you hire people with good character and background. Of course, consultancies can be contacted for this, but they charge a lot, and not everyone can afford the charges. Here, hiring software plays a significant role by helping businessmen choose the correct employee for them. This helps in faster and paper-free hiring.
- Accounting Software
Business is all about the accounts that are, profit, loss, and other costs. In old times, people used to do the calculations manually, and it used to take up a lot of time to complete with an obvious scope of error.
Even if these calculations are done on the computer manually, there still is a scope f error, and the accountants are generally very expensive because of the time they give to the business.
Nowadays, accounting software is being used, which is generally cloud-based and can be accessed from anywhere by just logging in to your account. This not only cuts the extra cost but also saves time.
- File-sharing tools
In an office, it is easy for the businessman to go and share the file he/she wants. But if something has to be shared from home, emails or other sources become risky. Here, file-sharing tools play an important role. They not only save you time but also help in the effective and fast sharing of the file that needs to reach the employee. This results in active and effective collaboration from the employee’s side.
- Timesheet App
Today, customers have become more impatient when it comes to their deliveries and services. So, in order to make it simple and available 24*7, the timesheet app can be used. This way, the owner can keep track of who is not working their given shift and keep an eye on the employees, even from home. This way, the customer gets the best service and remains satisfied.
- Team Chat App
In order to run a business effectively, you need to communicate with your team at odd times as well. Team Chat App helps in making that possible even if you are at home or in some other country. You can easily communicate with your team, and the work won’t stop.
The tools present here, not only make handling a business easy but also efficient. In today’s era, where businesses are getting so competitive day by day, it is important to be updated and keep learning about the tools, different platforms as well as techniques to stay tuned with the new and latest techniques of making the business fly high.
The main point is that if you want success, don’t be afraid of failure. Keep experimenting and trying the latest ways until you succeed in mastering that technique, hence making use of it to boost your business to another level.
Have you read?
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The World’s Best Universities For Doctor of Business Administration (DBA), 2022.
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