Business Transformation

What are the 9 Crucial Questions in Strategic Communication?

Strategic Communication

Who am I trying to reach with a Strategic Communication project?

The first step to starting a Strategic Communication project is to identify your audience. Who is your message intended for? Once you know who you are trying to reach, then you can create a targeted message that will be more effective by selecting the appropriate channels of communication (i.e. email, social media, etc.) that will best resonate with their needs and interests.

What are my marketing and communications goals?

Marketing and communications goals can be looked at as a way to measure the success of your marketing and communications efforts. These goals are important because they help you identify what is working and what is not, which helps you to make better decisions in the future.

The most common types of marketing and communications goals are these which are all designed to increase awareness, sales, or customer loyalty and are meant to be cost-effective for businesses. Businesses are using a variety of marketing strategies to increase their customer base, including social media campaigns and email marketing. It’s important for businesses to keep their marketing efforts fresh and relevant so that customers have the best experience possible. Other goals are typically focused on increasing employee engagement. 

Moreover, there are a lot of businesses that are trying to incorporate more AI and Machine Learning into their marketing strategy. Studies have shown that this type of technology can have a significant impact on the management of marketing campaigns, potentially reducing time spent on marketing efforts by up to 50%.

What do I want the audience to do after hearing my message?

This section is about what to do after you have delivered your message. It is important to remember that the goal of your message should always be to persuade the audience to take some kind of action. Here we’ll talk about different ways that you can get your audience to take action after hearing your message. There are many different things that you can do, and it’s important for you to pick the right one based on what you want them to do.

The first way is by asking a question. This will keep their attention and make them think about what they will say in response, which may make them more likely to agree with your point of view. You can also ask questions along with a statement, which will cause people who disagree with the statement or don’t know how they feel about it, to answer the question. Another strategy is by making an appeal for help or support from your audience. This can be done by asking for donations or volunteers, as well as carrying out an increased fundraising effort to offset the cost of the project.

Is there a clear objective for each piece of communication?

The objective of a piece of communication can be to inform, persuade, or inspire. If the objective is to inform, then the content writer needs to make sure that the audience understands what they are being told. They should also include supporting evidence and facts. If the objective is to persuade, then the content writer needs to make sure that they are presenting a clear argument with logical reasoning and supporting evidence. They should also include any counterarguments in order to provide a sense of fairness and balance. Finally, if the objective is to inspire, then the content writer needs to create an emotional connection between themselves and their audience by using powerful words or phrases that resonate with their readers.

What is the target audience’s current level of knowledge about my market, product or service area?

The target audience’s current level of knowledge about your market, product, or service area is the most important factor to consider when developing a marketing strategy. In order to be successful, marketers need to consider their target audience’s current knowledge about a product or service and customize their marketing strategy accordingly. Some consumers may already have a lot of knowledge about the product or service but still need more information before making a purchase decision. Other consumers may not know anything at all about the product or service and will require more information in order to understand how it can help.

Before you create an effective marketing strategy, you need to know the level of knowledge that your target audience has about your market, product, or service area. This will help you tailor your content to suit their needs. Every business has different needs for its marketing campaign. They want to know that the content will be tailored to them. You can help achieve this by hiring experienced and specialized copywriters with broad knowledge of the market. They produce content in various formats and are able to work with different audiences. This means you can see changes in your conversion rates as a marketer because the content is more relevant and tailored to their needs.

Is my message coming from an emotional or logical place?

It is important to know the difference between a logical and emotional message. Emotional messages are designed to get someone to take action. They are often more persuasive and can be more effective in getting people’s attention. Emotional messages should be used when you want your audience to feel a certain way about your brand or product, but logical messages should be used when you want your audience to think about what you’re saying instead of how it makes them feel. Emotional messages are more impactful than logical messages because they resonate with the consumer on a personal level. These messages can be used to make people feel happy, sad, excited, and other emotions. Logical messages are more suited for communicating information and solving problems. They are related to rationalized thought patterns rather than emotions. They often use logic and reasoning as their main strategy for persuasion.

How can I change someone’s behavior after they learn about me and/or my company or organization?

There are many different approaches to changing someone’s behavior. The most popular ones are described below. These theories have been used in many different marketing campaigns:

“Theory of Reasoned Action”: This theory says that people’s intention to perform a certain behavior is a function of their attitude toward it and their subjective norm, which is the belief about how much other people want them to perform that behavior.

“Theory of Planned Behavior”: This theory says that people’s intention to perform a certain behavior is a function of their attitude toward it, their subjective norm, and whether they perceive the benefits and costs of performing this behavior as favorable or not.

How much time do I have to communicate powerfully with this audience and how often should I communicate with them?

The frequency of communication with your audience depends on the type of relationship you have with them. If you have a strong relationship, then you may communicate with them more often than if they are a stranger. If the person is a stranger, then that person may want to be contacted more often so they can build up a relationship before communicating with them less frequently.

Communicating powerfully is about knowing how to engage your audience and how to get their attention. It’s about understanding what motivates them and what their goals are. It’s also about knowing how to deliver the right message in an appropriate way that will resonate with the people you’re trying to reach.

Will this be one-time communication, needs to be refreshed periodically, or indefinitely ongoing messages need to be sent out at regular intervals?

One-time communication: This is a type of communication that needs to be sent out only once. For example, when someone subscribes to your email list, you send them an introductory email with the details of your product or service.

Needs to be refreshed periodically: This is a type of communication that needs to be sent out consistently but doesn’t need to be sent out forever. For example, if you have a monthly newsletter for your customers, you will need to send it out every month.

Indefinitely ongoing messages need to be sent out: This is a type of communication that needs to be sent out forever. For example, if you have an e-commerce website and want your customers who visit it on a regular basis to get notified about new products or promotions then this will require an indefinitely ongoing message.

Written by Fotis Pantopoulos.
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Fotis Pantopoulos
Fotis Pantopoulos is a Teacher, Communications Specialist, Strategic Communication & Organizational Behavior Researcher, and Business Communication & Public Relations Consultant. He is the creator of the projects My name is Teacher in Greece, Innovatebiz in the Netherlands, and Co-Owner at INVESTIMA LLC in the USA, where he is active in fields related to Communication. For any questions or comments, you can contact him at, follow him on Facebook or connect on LinkedIn.

Fotis Pantopoulos is an opinion columnist for the CEOWORLD magazine. Connect with him through Facebook and LinkedIn.