In this interview, we spoke with Ivan Saprov, CEO and Founder of Voyagu. Can you share with us what inspired your decision to delve into the travel industry? I love to travel, and as a well-traveled person, I know firsthand the highs and the lows of what travel is now,...

Radio Holland Group, a division of the Pon Group, has named Sven Zaadnoordijk as its incoming CEO, effective from January 1, 2024. Zaadnoordijk will succeed Kees-Jan Mes, who guided the group through a significant transformation in recent years. Zaadnoordijk has been associated with the group since 2012, bringing extensive experience...

The past decade has seen an insurmountable shift in how business is conducted. The digital realm has unfolded new arenas, tactics, and strategies. The heart of this digital metamorphosis is the customer journey — redefined and recreated through sales funnels. And at the pinnacle of this change is EZFunnels. Decoding...

Given the variety of different forces impacting companies, such as the rapid take up of artificial intelligence, geopolitics impacting supply chains, inflation putting upward pressure on interest rates and employment costs and technology change inspiring new business models, it’s become obvious that most will need to transform to remain profitable....

Most businesses, when faced with the need to reduce costs, will logically focus on efficiency. Afterall, standardizing, automating, outsourcing, and so on are proven methods to reduce costs. They do work. Except there’s a limit to how well these “efficiency-alone” solutions can work before they start to hurt overall business...

Businesses have gone through a lot over the last several years. From the global pandemic to inflation to an economic slowdown, they’ve had to find ways to innovate and thrive as consumer preferences change - which is faster than ever before. How can some businesses seemingly thrive amid the chaos,...

Around the globe, public relations (PR) is a $100 billion industry, projected to eclipse $133 billion by 2027. That growth may come as no surprise. As successful companies know, PR is a powerful tool to build brand awareness, strengthen credibility, and establish a positive reputation and loyalty among target audiences....

Strong client relationships make the difference between brief business wins and long-lasting, sustainable success. Cultivating these relationships can be challenging, and it is rare to see it done effectively. Many businesses believe impactful strategies that work to build connections lack empathy and genuine personalization. Technology has become an integral part...

The traditional B2B sales cycle is drawn out, making it difficult to close deals quickly. This can cause growth to stagnate or even stop completely. To move away from traditional B2B sales cycles, it’s important to help sales and marketing work cohesively to nurture leads throughout the customer journey and...

Your message changes based on your lifestyle goal and business culture. What are you willing and not willing to do? Provide more value for yourself and your team and create the business culture that helps you live the lifestyle you deserve. Your final offer is your end product, it’s what...

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...

Worldwide spending on artificial intelligence is expected to increase dramatically by 2024. Leaders in every industry — including banking and financial services — are quickly discovering the incredible value of AI. By leveraging this technology, financial institutions can better manage privacy and fraud, increase cost savings, and improve the overall...

"You don't wake up one day and think, 'Wow, I'd love to be doing an Ops job!'" says Catherine Mandungu; yet that's exactly what she is doing with her life. In fact, Mandungu is not just "doing an Ops job"; she's revolutionizing business operations through a revenue operations (revops) model...

Consumer overwhelm and distraction has seriously impacted shopping patterns and businesses around the globe. But consumers remember the brand experience, which makes it important for retailers to pay attention to the entire experience they create. As technology continues to be introduced for convenience purchasing, it’s important for retailers to adapt...

Security is often viewed as a necessary cost of business. The security professionals working for organizations have innovative ideas, and with the right technology, they can provide immense value above and beyond preventing theft.  Every security department is collecting massive amounts of information and data from its various systems daily,...