Your organization’s culture permeates everything your organization is and does. If it’s vibrant, it attracts and keeps staff and customers. If it’s stagnant or toxic, it drives them away. Leaders are well aware that their organization’s viability directly relates to its culture. Research shows that a whopping 92 percent of...

The aim of doing business is profitability. Few people start a company hoping that they won’t make money out of it. Owning a business is challenging. However, it’s all worth the effort when the organization turns a profit. But just because your business is in the black, it doesn’t mean...

In today’s ever-changing business environment, it’s become increasingly difficult for companies to find a sustainable, competitive advantage. Product innovation is quickly copied and commoditized. This new age demands a bold, new approach with a fresh perspective and creative thinking. “The building and keeping of trust in a brand is vital...

Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite. Simply put, the customer agenda fuels growth. Companies must drive...

“Sell high, buy low” has been the mantra of successful investors at least as far back as the 16th century, when the Dutch East India Company established the Amsterdam Stock Exchange, yet given the growing disparity in wealth we see around the world today, it’s clear that few among the...

You and your staff share a dream. You want to launch a product that will be successful. Together, you have done your research and spent days and weeks in the development phase. You know that what you are about to launch is going to make a huge splash. But there...

Every country works with a strong economy and the scope for it has become one of the important aspects to study in management. Managing finance and having a thorough understanding of economics is one of the sough-after fields in the MBA. Moreover, every firm in the world requires a strong...

The current market scape is riddled with brands that are vying for customer attention. While the world continues to flock online, garnering visibility in the digital realm is not as simple as it may seem. The need of the hour, are entrepreneurs who truly understand the nuances of social media...

There are many possible routes to the top for ambitious young leaders of tomorrow. There was a time when MBAs were in high demand by those who wished to use the graduate degree course to super-speed their careers. However, young businesspeople are increasingly questioning whether an MBA is right for...

“How can I create an app for my business?”, “How can I make mobile presence of my brand?,” - Such questions have become mainstream these days. Today, almost every CEO, regardless of the type of target audience or industry they are into, are turning towards mobile technology. They are realizing...

In an age when “branding is king,” we’ve ­become easily influenced by emotionally appealing, strongly worded messaging. Many of us readily adopt the views of people we see as attractive, strong, decisive, and confident. These charismatic people are adept at reading other people’s needs and wants, and they know exactly...

Many of the challenges that businesses, brands, artists, influencers, celebrities, and more face online have to do with finding and reaching the right audience across channels. The Internet is a powerful tool, but it has become fragmented, crowded and messy, making it hard for businesses to be discovered and found...

Believe you're prepared to turn into a restaurateur? Likewise with any business, opening a restaurant is no simple task. It requires numerous assignments and obligations, from making a menu and advertising your idea of dealing with staff and consulting with suppliers, which can all be upsetting and overpowering. But on...

Technology has provided businesses with unprecedented advances. But even in this digital age, personal relationships are critical to building trust and loyalty with customers. Despite all the tech advancements, the disruptive force happening in business today is relationship building. Emphasizing the customer satisfaction component of business will only become more...

Providing exposure to your newly founded business can be tiring and frustrating! It becomes even more challenging to generate traffic on your website if you are a new kid on the block. That’s where Search Engine Optimization (SEO) can help you. Technically speaking, SEO techniques are practices deployed to rank...