How do companies fully take advantage of AI’s magic when it comes to marketing efforts? Although this is traditionally in the domain of marketers themselves, CEOs also need to have a basic understanding of how to use AI in this realm. Here’s a high-level overview for the C-suite on what...

Many view Influencer Marketing as a cheat code. They seek out partnerships with celebrities to buy their way into benefitting from the influencer’s authority, knowledge, and social following. These firms don’t understand the importance of confirming that their brand’s values, beliefs, personality, and interests are aligned with the influencer. Creating...

One of the most foundational elements of a successful marketing strategy is reaching your target audience – and this becomes extra challenging when you have a niche offering.  The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about...

Short message service (SMS) marketing is considered one of the most prominent elements for a successful business. It's also the most popular type of service component in telephone, internet, and mobile device systems. Due to that, there’s no denying the role of SMS marketing in helping businesses thrive in their...

Over the past year, COVID has forced businesses to alter the way they market their services and themselves. Companies were forced to embrace the digital space as more and more customers spent time surfing the internet and social media while the nation was on lockdown. During that time, business owners...

As leaders are just about to see the benefits of this year’s marketing decisions, they soon realize it’s time to start planning marketing strategies for 2022. Thankfully, as the economic recovery gains momentum, hopefully, marketers will find themselves with a more padded budget to work with. But, what would be...

Andrea d’Agostini is building businesses, fast. From his time as an actor in his late teens and early twenties, to his expansion of his entrepreneurial portfolio in the years to follow, there seems to be nothing he can’t do, craft, and attempt in order to make the world a more...

What does a publishing company have to do to sell 2 million books in a single year? For Puppy Dogs & Ice Cream, the answer is perhaps unexpected: combine meaningful topics for kids with innovative direct-to-consumer marketing tactics. It’s an unconventional approach, but it’s working — big time. Puppy Dogs...

The old adage is that content is king, and that couldn't be more true in the digital information age. As the world navigates and adjusts to a new reality of work and content consumption, more and more of what we consume is and will be on the Internet and through...

The room for influencer marketing is bigger than ever before. The pandemic influenced it: the number of followers of many bloggers has increased dramatically. When a brand reaches out to people through a trusted person, it is much more effective than direct advertising to a doubtful audience. And from the...

The marketing strategy has many small steps that have to be completed successfully in order for the company to be profitable. However, there are four big umbrellas that define how the layout should be structured. Whenever we have to think about big plans and long-term goals we start from the...

Marketing can get expensive: from paid advertising to costly outbound sales tactics, there are hundreds of ways businesses can build brand awareness. The truth is, every business wants organic reach, but how is that possible?  It seems we all want results, and we want them now, but does the real...

Every business leader, CEO, CFO, COO generally feels the same sense of blindness when it comes to digital marketing, how do we measure the return on our investment? The answer is relatively simple, without the right tools and platforms to deliver you that all-important data, there is no way to...

Digital Marketing is Essential in 2021: Several years ago, digital marketing was seen as a “nice to have” in most firms. Now, it is seen as an essential business tool to drive engagement, revenue, and performance metrics in an ever-competitive market. Last year, many sectors were either depleted or received...

Pivoting to social media can feel overwhelming, but it doesn’t have to. Whether you’ve been in the game a long time, or you’re starting a brand new company, it’s expected that brands have a social media presence these days. It’s important to have a public face on the internet, for...