Who am I trying to reach with a Strategic Communication project? The first step to starting a Strategic Communication project is to identify your audience. Who is your message intended for? Once you know who you are trying to reach, then you can create a targeted message that will be...

If you have ambitions to scale your digital business and become a leader in your field, it all starts with credibility. What is credibility? It's the ability to engender a sense of trust in your target audience and prove you are worth investing time, and hopefully money, in. Sounds like...

In today’s era, business and technology go hand in hand, especially after the phase of the covid 19 pandemic, everything has been digitized to a great extent. Technology has taken over the business market; even for starting a business, people require tech. There are thousands of efficient tools which can...

There is no doubt that Strategic Communication is key for any business that wants to build a strong and lasting relationship with its target audience. Among the tools of Strategic Communication, Brand Voice holds a special place. Without a clear and consistent brand voice, it will be difficult to connect...

2022 was the year that corporate interest in employee experience really took off. A decade after the need for customer experience (CX) became mainstream, organizations became increasingly focused on what some consider “CX for employees.” Even Forrester Research, one of the early champions of the importance of CX, stated that...

Purpose means the reason for which something is done, created, or exists. From a business perspective, there are three purposes upon which to build a brand - Profit, Promise, and Planet - and all three purposes can happily co-exist.  Profit is an expression of purpose for the benefit of business...

We know that gender equality remains a huge problem for businesses, but for real change to occur, the drive has to come from the top.  So, firstly, why is this important? The case for diversity, equity and inclusion in the workplace is considerable, not only from a moral perspective, but...

The technology sector experienced unprecedented growth in 2020 and 2021, but this year has proven that growth was inevitably going to slow. Global recession is looming, and governments are doing everything they can to support local businesses. But cross-border e-commerce growth is still possible with the right tools and mindset....

In 2021, growth prospects seemed enticing for capital markets. Its global size ballooned to hundreds of trillions with double-digit year-over-year growth. But not even a year later, the scenario has completely changed. Inflation has started to cool down but remains elevated at 7.7%. Meanwhile, interest rates will go as high...

You can track many conversion rate metrics to improve your conversion rates. Some conversions are designed to result in a purchase, while others are meant to encourage the prospect to continue down the sales funnel. Conversion rates are critical to a business as it has been found that 70% of marketers will...

Delivering an exceptional customer experience is critical to modern business success. But with customer expectations changing at a rapid pace, how can companies keep up? This article breaks down what it takes to stay ahead and give customers the experiences they want, when they want them. Digitization has made it...

Optimization is the process of making incremental and targeted changes to a system in order to improve its performance and efficiency. It can refer to anything from business processes and website design to software development and machine learning. The goal of optimization is to find the best possible solution to...

Most of us in business started because we want to win the game, even if we don’t deem ourselves competitive. Every day, month or year can be viewed as a win or loss. Those who have endured the struggles of running a business know it often feels like gambling: exciting...

Resource management is a process that all businesses should follow, but it's not always easy to do. Business owners and managers often find themselves with too many resources or insufficient. The key is finding the right balance between managing resources efficiently and providing enough time for employees to perform their...

Running an enterprise is one of the promising ways to generate income. Moreover, it allows owners to become their own bosses and manage their schedules more efficiently. And that could be one of the reasons why several businesses get launched now and then.  However, launching a business may be more...