CEOWORLD magazine - Latest - Success and Leadership - Solwey and HubSpot Partner to Advance E-Commerce Businesses

Success and Leadership

Solwey and HubSpot Partner to Advance E-Commerce Businesses

Customized software solutions built in tandem with effective marketing, sales and service tools are fundamental for startup success. 

As a startup, it’s essential to have access to tools, platforms and strategies that can “grow” as your company grows. Throughout its various stages of growth, a successful startup will naturally require more robust communication features, increased integration and deeper customization. This is where HubSpot helps. 

Unfortunately, maximizing all of the value HubSpot delivers can be difficult when you’re focused daily on building your company. Since there’s no one-size-fits-all solution for startups, early-stage businesses often need help navigating the robust CRM platform’s different features to identify what works best to meet their individual needs as an organization.

Through one unique partnership, startup companies across industries are increasingly capitalizing on the myriad software, integrations and resources HubSpot makes available for inbound marketing, sales and customer service.

What is HubSpot?

Bringing together the marketing, sales and service of your business, Hubspot is a B2B customer relationship management platform that delivers the expansive suite of tools a growing startup needs to provide premium customer service together in one location. Offering a customer experience-centered set of sales and marketing tools that work seamlessly as one, the specialized CRM automation platform follows along your journey as you reach your target audience and turn them into paying customers. 

The powerful platform can revolutionize your sales process by doing the following and more:

  • Centralizing your customer data in one location, thus making it easy for all teams to access and manage. 
  • Speeding up sales cycles to avoid the risk of unwarranted customer churn.
  • Supporting marketing and sales efforts when nurturing leads.
  • Housing all customer communication methods, whether they reach out via social media, live chat or email, in one location. 
  • Providing real-time alerts to inform you as potential clients view offers or open emails, ensuring you can take prompt action.

Trusted by 150,000 businesses in more than 120 countries, HubSpot is well known for its automation and personalization capabilities. While the platform offers a wide range of resources to help companies maximize sales, startups can derive considerable value from using its five main “Hubs.” Standalone, the Hubs are powerful and advantageous. However, HubSpot’s true power is unleashed when startups utilize its solutions together. This is where Solwey helps. 

What is Solwey?

Solwey Consulting is a software design and development startup that incorporates data, design and software into customized solutions. The custom software designer and developer leverages existing innovative tools and state-of-the-art technologies, like HubSpot, to provide a full suite of UX/UI design, web and mobile development, e-commerce and blockchain, machine learning and business intelligence services. 

Equipped to build impactful solutions throughout all stages (from concept to strategy to implementation), Solwey works as trusted development and integration partners that can turn initial ideas into reality and established tools into never-before-seen solutions. Since its founding, Solwey has established and solidified partnerships with some of the world’s most progressive and respected tech companies. 

With a 100% job success rate from Shopify, a longtime partner since 2016, as well as its expert-vetted designation ranking, Solwey has helped businesses using the e-commerce platform create and design customized software solutions, Shopify apps and Shopify themes. Upwork also recognized the custom software startup as expert-vetted, with a 100% job success rate, an honor for which only one percent of talent on Upwork qualifies.

HubSpot x Solwey Partnership

Given HubSpot’s large customer sphere, it’s important for the platform to partner with an entity experienced in personalizing solutions for a variety of service areas. As startups work to scale, their sales and marketing tools must adapt, expand and grow alongside them. To help better understand and enhance its Hubs, HubSpot invited Solwey’s team of senior designers and developers to participate in its latest partnership program. 

With this partnership, Solwey will help businesses navigate HubSpot’s range of Hubs and identify how each one — the Marketing Hub, Sales Hub, Service Hub, CMS (Content Management System) Hub and Operations Hub — can work for individual companies. Companies looking to build out their e-commerce businesses can also hire Solwey to help create additional customized software solutions. Solwey primarily focuses on uncovering additional opportunities for startups benefiting from the following Hubs: 

  • Marketing Hub
    • The Marketing Hub offers a list of tools proven to help startups grow web traffic and convert leads quickly, easily and at low costs. An all-in-one marketing solution, HubSpot’s Marketing Hub provides convenient metric tracking and data reporting and allows users to view various marketing channels from a single location. 
    • Uniquely suited to designed to produce successful inbound marketing campaigns, the Marketing Hub features built-in analytics, social media omnichannel automation, ABM tools, A/B testing, CTA buttons, advanced email reporting, web and email templates, mobile optimization, SEO optimization, and collaboration tools.
  • Sales Hub
    • With the goal of helping sales representatives become more efficient and effective with their outreach, contact management and pipeline management, the Sales Hub collects granular insight about every transaction and places this information in one easy-to-find location. Even with little to no coding skills, sales representatives can still greatly benefit from the Sales Hub’s automation capabilities and useful workflows.
    • HubSpot’s Sales Hub includes a 1-on-1 communication tool that allows you to communicate with visitors on your site, share unique information they’re requesting, collect leads, save contact information and send leads to the appropriate sales representative — all in one location. The comprehensive platform also provides automated outreach capabilities, with personalized follow-up emails, as well as templates, email tracking, scheduling, data sharing and real-time notifications sent to team members when prospective buyers open an email or click on a link/attachment. 
  • Service Hub
    • A whopping 93% of customers will likely make repeat purchases with companies that offer excellent customer service. The Service Hub is specifically designed to help startups better connect with their customers and turn them into “brand evangelists.” Long wait times in queues and robotic Q&As won’t get them there. HubSpot’s Service Hub helps startups better attract and retain customers with an elevated level of service, human interaction and customer satisfaction. Your team can also increase customer lifetime value by knowing where each customer is in their life cycle.
    • The HubSpot Service Hub streamlines customer communications with a ticketing system, a knowledge base, live chat features, one-to-one emails, a VOIP tool, video hosting and automation capabilities. The Service Hub can also help optimize campaigns with feedback surveys, built-in reporting tools and metrics reports based on customer goals.
  • CMS Hub
    • The HubSpot CMS Hub allows marketers and website developers to design and manage websites with ease. Web developers can appreciate the ability to build and support your website by providing targeted content all from only one platform,  and marketers can easily work toward business growth by merging all marketing and website efforts from just one platform. 
    • Bound with a suite of specialized tools, the CMS Hub allows developers to create engaging websites with sophisticated code while remaining easy and convenient enough for marketers of all skill levels to operate. The CMS Hub features a file manager, drag-and-drop editor, form creation, a blog, website and landing pages, design manager for custom templates and style creation, a website theme marketplace, custom domains, and advanced site navigation menus. 
  • Operations Hub
    • HubSpot’s newest Hub was created to tackle challenges operations teams may encounter by utilizing automation and reliable data to simplify their work. The Operations Hub — the newest Hub to the lineup — using one source of customer information, automates business processes and keeps teams aligned. Its full suite of operational tools provides your operations team access to a unified CRM platform that manages and syncs customer data, automates business processes, connects apps and flows data bidirectionally. 
    • The Operations Hub includes standard features, such as the ability to build dashboards and custom reports, as well as a number of special features. Users can benefit from automation for internal processes, duplicate contact management, automated maintenance and cleaning, data synchronization, record customization, custom field mapping, and notifications management. 

Each of HubSpot’s impactful Hubs provides startups with the data and platform necessary for making strategic customer service decisions in the interest of their development goals. Throughout the HubSpot x Solwey partnership, more opportunities for startups to creatively and effectively scale will arise. Whether you’re in your early stages of executing inbound marketing, sales and customer service or you’re ready to attract customers, tools and strategies from HubSpot and Solwey can help make your journey easier, quicker and simply better.

Written by Dr. Andrew Drach.
Have you read?
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Overcoming the Challenges of Launching a Unique Business by Vanessa Lau.
Critical Mistakes to Avoid in Strategic Communication by Fotis Pantopoulos.
How to Plan Business Travel Effectively in 2023 by Robert Hoffman.
No Means No by Mark Petruzzi.

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CEOWORLD magazine - Latest - Success and Leadership - Solwey and HubSpot Partner to Advance E-Commerce Businesses
Dr. Andrew Drach
Dr. Andrew Drach is a senior software developer, data scientist and academic entrepreneur focusing on full-stack software engineering, data-driven discoveries and decision-making. With consulting expertise leveraging 20-plus years of experience in website, mobile app, e-commerce, SaaS and business intelligence software development, Andrew has spent the last five years as the CEO of Solwey Consulting, an Austin-based boutique technology consulting agency. He holds a Ph.D. in engineering and postdoctoral training in computational science.

Dr. Andrew Drach is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.