Technology moves at a breath-taking speed — innovations that were once wild predictions are rapidly adopted and just as quickly become obsolete when they’re replaced. So getting ahead of the curve with tech means that your business can sustain success. With that in mind, here are four digital trends to...

Launching your brand to the big wide world is an exciting time for any business. Whether you’re selling products and services, gaining followers to your community or simply informing internet users and providing them with valuable information, making yourself known, knowing how massive your idea could be, is somewhat exhilarating....

Not all ecommerce platforms are created equal. One beats the other in terms of load time. Another wins in terms of mobile performance. What you do not want is to upload all your products and customize the site only to find out afterward that the platform loads like a turtle....

Social media has become the go-to place for companies who want to make a connection with their customers. It’s where we engage with them, entertain them, hold contests, and basically make them fall in love with our brand. More importantly, it’s where we convert followers into customers. However, with so...

Not all ecommerce platforms are created equal. One beats the other in terms of load time. Another wins in terms of mobile performance. What you do not want is to upload all your products and customize the site only to find out afterward that the platform loads like a turtle....

From talented make-up artists on Instagram, to celebrities with a passion for human rights, the internet is alive with prominent figures who have established credibility within a specific industry. Known as ‘influencers’ these individuals can be highly persuasive thanks to their authenticity and outreach, but what does it really take...

Forward-thinking CEOs have long understood the organizational and personal value of being thought leaders. Now research, via Edelman and LinkedIn, quantifies how absolutely essential that has become for attracting new business opportunities, with 41% of CEOs reporting that they include companies in Requests for Proposal specifically because of their thought...

Doubts about the commitment of top executives to content marketing are fading. The largest technology companies are investing in their competency in this area. Curata reports that 92% of marketers belong to organizations that view content as a business asset. So, it is time to talk about one of the...

All businesses and brands need to have a website. However, just because you have a website and are listed online, it doesn't mean that you are actually providing value to your audience. Whether you are a local business looking to bring customers to your retail location, or an online brand...

“Make me a thought leader” he says, hand placed pensively on his temples and his eyes fixed upwards on the sky outside the window. It seems like a monumental moment for him. My team and I shift, an audible and uncomfortable silence buzzes in the air. My writer makes some...

For nearly a decade, one of the emerging trends redefining the nature of work has been a steady drift towards freelancing. If this trend continues or even accelerates in 2017 a freelancer’s ability to leverage their personal and professional knowledge could prove critical to their enduring success. Personal Knowledge Assets...

If you are a marketer, CEO, CIO, Co-founder or any other person who is directly or indirectly related to marketing activities in the B2B company than lead generation is very important for you. Do you guys know the biggest challenge in B2B marketing? The answer is…………… Generating Lead!!!! A lead...

Today anyone can come up with a startup and enter the world of entrepreneurship. With the formation of a digital marketplace, things are quite simplified but, beating the competition and thriving in there is what matters. Therefore, it has become important for them to stand out in the crowd and...

The web world is all about inculcating the best-in-class features within your website to empower a strong brand value over the internet. This is actually a necessity to create a noticeable presence and to improve the traffic to be in the reach of maximum audiences. But, only creating a good...

The greatest entrepreneurs of all time have less in common with each other than one may think. But that’s not what people want to hear - they want to hear that Oprah Winfrey, Bill Gates, and Henry Ford all score exactly the same on a personality test and possess an...