Launching your brand to the big wide world is an exciting time for any business. Whether you’re selling products and services, gaining followers to your community or simply informing internet users and providing them with valuable information, making yourself known, knowing how massive your idea could be, is somewhat exhilarating.
However, things will only run smoothly if you plan your launch and give attention to the details that matter. With planning and paying attention to few but not all keys, you’ll guarantee that your business will grow. Today, we’ll explore four key points to follow, helping you to launch your brand into the hemisphere of success.
Define Your Audience
One of the most overlooked aspects of launching a brand is not knowing exactly who your audience is. Before you start creating any content or anything to do with your launch strategy, you need to conduct market research.
Whether you’re simply searching for information online, running polls, using existing market research or conduct your own, it’s important to know exactly who you’re trying to connect with, what are your target audience needs and beliefs. You have to know your customers like it is your best friends to know how to help them with your business.
Melina Miller, a businesswoman and entrepreneur who recently launched her own Paper fellows brand, explains, “I can’t stress enough just how important it is to know your market. Without this information, it’s impossible to know how you’re going to connect with your audience using what language, styles and formats.”
Choosing Your Social Media Platforms
Social media is now an essential aspect of business that you need to utilise to become successful. However, not every business needs every social media platform. By all means, if you think it’s necessary to have every platform, that’s fine, but you may find that you’re spending money and time on content and campaigns that aren’t necessary.
However, it’s essential that every business has Facebook. This is because Facebook has over 2 billion users, and it doesn’t matter whether you’re selling to other businesses or the public, you can host a company page that will help boost your engagement rates, your online visibility and your follower count.
Likewise, you may want to consider Twitter. Twitter is considered a more ‘laid-back’ form of Facebook by some and can help you effortlessly connect and communicate on a 1-on-1 basis with your followers.
From there, consider the other accounts. If you’re created video content, it’s essential that you have a YouTube account. If you’re creating a lot of images and videos, Instagram or Pinterest may be essential. If you’re selling to other businesses, try LinkedIn.
If you secure your company page on all social media platforms even in Instagram, at least then you’ll have the ability to experiment to see whether the platform is right for you.
Also, you have to know how to present your content on social media. If you’re selling shoes, it is good to show your shoes but if you’re selling tickets, it is good to show safety. It’s all depends on your target audience profile.
Create Engaging Content
Content marketing is by far the most effective way to reach and connect with your audience. If you haven’t already thought about the kind of content you’re going to use in your launch campaign, you need to do this now.
Cora Larson, a content manager at Australian help confirms, “There are several things you should remember when it comes to creating content. Firstly, you’ll need to brainstorm ideas that relate to your industry. This could be trending topics, continuously interesting posts or listicles. You’ll also want to remember that everything you write needs to reflect your brand’s image. This is to maintain consistency so people would be able to read one of the articles and instantly know it was posted by you.”
Furthermore, you’ll want to ensure accuracy in your content. Statistically proven that grammar mistakes in content or on the website can turn 59% of customers away. It is more than a half of customers. This means double and even triple checking your work for spelling mistakes, typos, grammar errors and the sorts. You can use online resources, such as State of Writing, for up-to-date guidelines on how to do this.
Also, there are tons of grammar tools for every browsers and PCs. Even if you order content from copywriters it is necessary to check their work too as it can affect your business’ reputation. Also, you have to be assured that your content is plagiarism free with Plagscan or Academized to have a high communication level with your customers.
You’ll also want to include as many visuals are you can. This is because, statistically, internet users respond a lot more to images and videos since they are easily digestible. Always remember that most internet users are lazy. However, if you don’t feel like an image is going to fit your article or brand, don’t risk using it.
Using the two keys above, you can start to build hype around the launch of your company. For example, you could do giveaway competitions that become valid on the launch date. You could run a clever Instagram countdown using high-quality images. It’s really up to you; this is your chance to get really creative with what you do to present your business in the best way.
You’ll need to plan every single step of your anticipation strategy. Make sure each product or post will have the desired effect and the right message that you want to communicate. If you’re too busy trying to set up your launch, you can always use help from professionals but it has to be well-planned.
It’s easy to feel stressed out and at your limit when you’re trying to launch your brand. However, it doesn’t have to be this way. Take into consideration the keys above, take your time and do everything in your power to get it right. This way, you can be sure that you’re making the right decision to take you to the soaring heights of success.