Confused about your career? Looking for some influencers to educate you regarding your career? With the growing age of technology, new and varied disciplines are stemming out to give this generation a lot to choose from the domain of education. If you are looking for some inspiration today, you should...

The challenges of building an online business from the ground up are really no different than the challenges of building any kind of business from the ground up. The primary question you have to ask is: how am I going to reach my customers? In the world of online business,...

Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not only receive 53 percent more views than traditional display ads, but have found they increase purchase intent by 18%. For many businesses, both e-comm and otherwise, the switch to native advertising is crucial in...

In today’s hyper-competitive, global and instantaneous market, where buyers have nearly unlimited access to information and each other, the fight for their attention is like a crowded treadmill constantly gaining speed. Due to the free-flow of information, buyers have become fiercely independent. A recent survey by CEB reported that 57...

Every business needs advertising and marketing at some point. Some start with small local offline campaigns and many others go digital. What type of advertising you choose depends on the nature of your business, but one thing you can always consider including in your advertising plan - video production. No...

Kids of all ages have a superhero whom they like to become when they grow up. I, on the other hand, admired the thrifty yet wealthy business magnate and an exceptional adventure capitalist Scrooge McDuck. I remember exactly how Scrooge came from Scotland to the US in search of a...

The world of e-commerce is an exciting one. As technology continues to advance and make the e-commerce experience a more convenient and smoother one for consumers, market forces are also working to change how e-commerce businesses can most effectively reach potential customers. Below are three key insights into e-commerce that...

Education is the key to success. This is the absolute truth and many of us strive to get a diploma and finish university. However, formal education is just one step towards the road of professional success, one of the first steps but definitely not the only one. Many people firmly...

Outranking your competition and improving user experience make SEO an essential element to increase your profits. However, online competition is fierce, employing effective SEO tactics can be challenging. Search engine optimization is an ever-changing discipline that needs to incorporate Google guidelines and a quality user experience. The latest mobile-first index...

Your website is an integral component and vital aspect of your sales and marketing goals and must be a lead generation, promotion, and conversion tool. Right at the start of this year, it may well be a decent time to gauge the effectiveness of your existing website to figure out...

A seamless communication strategy between your company and its customers can empower your business to explore greater shores. Continuous interaction with customers is the secret behind the success of a business. With the integration of sophisticated technology, like artificial intelligence, chatbots are being extensively adopted as powerful communication tools. 63%...

Technology moves at a breath-taking speed — innovations that were once wild predictions are rapidly adopted and just as quickly become obsolete when they’re replaced. So getting ahead of the curve with tech means that your business can sustain success. With that in mind, here are four digital trends to...

Launching your brand to the big wide world is an exciting time for any business. Whether you’re selling products and services, gaining followers to your community or simply informing internet users and providing them with valuable information, making yourself known, knowing how massive your idea could be, is somewhat exhilarating....

Not all ecommerce platforms are created equal. One beats the other in terms of load time. Another wins in terms of mobile performance. What you do not want is to upload all your products and customize the site only to find out afterward that the platform loads like a turtle....

Social media has become the go-to place for companies who want to make a connection with their customers. It’s where we engage with them, entertain them, hold contests, and basically make them fall in love with our brand. More importantly, it’s where we convert followers into customers. However, with so...