Throughout the years, we’ve seen email marketing do amazing things. Even now, it is still one of the most efficient ways to convert prospects into paying customers. When you spend time building an email list, you get the chance to create engagement at any hour and time of the day....

What is Influencer Marketing? To understand how influencer marketing tool works, we first need to know what Influencer marketing is? Influencer Marketing is a type of marketing that involves individuals (aka influencers) who promote your product or service in different ways. Your market value is increased by taking help of...

Infographics are a lot more than just a way to "gussy up" boring content. Make no mistake - that is definitely a plus. If you present people with thousands of words of plain text, their eyes are likely to glaze over - according to a study by the Media Insight...

Each and every day, someone is trying to launch a product. More than that, every entrepreneur hopes that their particular product will get viral and make them rich. Funny fact: it almost never works they way they’re expecting. In order to launch a popular and a successful product, there are...

Digital marketing is an extremely powerful and effective psychological interface used for designing exciting user experiences with your product/services. Gone are the days of traditional digital marketing practices, now the world of digital marketing is fast switching to live marketing on social media websites on a global scale. What is...

Twitter is a fantastic resource for Social Media Marketers who you can learn from. If you're wondering, who to follow on Twitter we have put together a great list of the best Social Media Marketing Influencers you can follow today - the influencers, clever posters and high profile bloggers. Enjoy!...

With Google now entering the $20B surveying and research industry with Google Surveys 360—a groundbreaking addition to its enterprise Analytics 360 Suite—it means enterprise leaders are getting serious about understanding and tracking their customers' journeys and marketing. Surveys have always been an important part of market research—but now they can...

When it comes to running an online business, a CEO usually has the final say on what happens and where the future of the company might be headed. One area that every CEO and entrepreneur need to be focusing more effort on, is in the department of business and marketing...

If you’re in the marketing industry, you will be constantly trying to find new ways to reach the audience who you would like to pitch your product to, and if this is the case then you may wish to consider video marketing. Marketing via the medium of video is nothing...

What would be the Tonight Show, Jimmy Fallon and Oprah without storytelling? How could have Dave Letterman, Anderson Cooper and Hala Gorani become household names without telling stories that have kept audiences awake for so many years? What would Obama’s inaugural speech have been without its fairy tale premise? What...

Many businesses wrestle with the notion that they do not have the marketing and analytics power to execute real-time marketing campaigns. In large part, resistance to real-time initiatives stems from the common misconception that all real-time efforts are reactionary. There is a persistent fear among marketers that real-time operations are...

The increasing adoption of social as a communication channel for both brands and people brings with it a new set of issues. Sure, these conversations offer brands the chance to push promotional messages and, more importantly, engage in one-on-one discussions with their customers. Yet as the volume of outbound messages,...

You can read various articles and blogs on Digital Marketing, but the most interesting ones are those explaining how to improve your marketing skills via digital means. Especially startups who are willing to create and authenticate as a major brand in today’s combative and growth-oriented scenario, driving more and more...

The best way of boosting your brand reach and making your products and services known to potential customers is through the use of online content marketing. Content marketing is the fusion of SEO and traditional PR tactics that when used properly can grow your profile, as well as increasing the...

Answering the question of how much a business should plan to spend on their marketing can be tricky. The needs and resources of every business are unique, so no one standard answer, like "every business should spend 14% on marketing" exists. This lack of a standard or rule-of-thumb when it...