I often receive questions asking about business development: What is it, how to successfully accomplish this and why do so many struggles with this? I teach advanced business development at Georgia Christian University MBA grad level and also coach/consult/advise and do training programs and special project assignments for business organizations....

We typically think of brand marketing as targeted towards an external audience – to current customers, groups we hope to attract, and to other businesses – but what if we’re missing out on an important network marketing opportunity? We’re talking about potential hires. Attracting the best talent, whether in a...

Thanks to the Internet, more and more people are now turning to social media to help their business get recognized. It is estimated that about 2.5 billion people worldwide will be using social media by 2018. Facebook alone has about 1.9 billion monthly users according to Mike Hoefflinger, and with...

In the marketing activities, 4 P’s and 3 C’s are very important. 4 P’s of marketing are Product, Price, Place, and Promotion. These 4 P’s of marketing is a model for enhancing the components of your marketing. By using these 4 P’s you can easily explore your brand and services....

Indulging in an app business can be easy for a start, but coming at par with your investment and making it profitable can be quite a challenge. Marketing cost can make a huge hole in your pocket and can tear your funds down. Well, this is by far one of...

Unsurprisingly, Keith Weed, chief marketing and communications officer for Unilever is No. 1 in this year’s ranking of the world’s most influential Chief Marketing Officers (CMOs), from Forbes in partnership with LinkedIn and Sprinklr. Antonio Lucio, CMO of HP took the 2nd spot, and third spot went to Apple SVP...

The social media marketing can contribute a lot to uncover your brand voice. According to the statistic, there are over 2.5 billion social media users, and this number is expected to increase up to 2.95 billion users in 2020. Furthermore, the people also spend a lot of time on various...

Influencer marketing is the form of marketing where an influencer (a person with a sizable no. of followers on the social media platforms) is chosen for the promotion of a specific brand and products. In today’s time where the organic reach is decreasing, and the social media platforms are forcing...

Social media is a big platform to connect, publicize, and share information to the global users. Everyday and every second, many people are getting registered on these social media sites in order to communicate with their loved ones and stay updated all the time. From time to time, several social...

So you invest significant amount for the online lead generation which may involve landing page optimization, affiliate marketing, content marketing, PPC campaigns, social media campaigns, and free giveaways campaigns. Hey! I know that being a smart entrepreneur you have several ideas to generate leads. But, Are those leads converting? Are...

All enterprises should be realistic when it comes to marketing. The business environment is changing and there are some approaches you cannot miss if you want your marketing strategies to payback. As an entrepreneur, going for low-cost solutions is not enough. You need to look at the effectiveness of the...

Every adult consumer in the U.S. is exposed to anywhere between 5,000 to 10,000 marketing messages (all depending on how you count), daily – a colossal clutter that makes it difficult to stand out. I like to describe marketing campaigns as buying time share in consumers’ brains. After all, what...

that should be considered when trying to build your brand’s authority on the internet. The first, and most obvious, is the fact that your brand needs a website – an online property that offers the world access to details about your brand, the products and services you produce, and other...

When it comes to creating content, we all want to do is better. However, way too many of us are focusing on the simplistic form of content creation -- which is text articles. Yes, text articles and content marketing are always going to have their place on the internet, but...

If you are running a small-scale business and don’t have adequate resources to fund the marketing of your products, you are probably worried about growing your sales without spending more than your pocket can afford. Or even if you have a thriving business that operates on a very large scale...