CEO Confidential

How Facebook App Benefits Social Media Marketing For Small Business

Social media is a big platform to connect, publicize, and share information to the global users. Everyday and every second, many people are getting registered on these social media sites in order to communicate with their loved ones and stay updated all the time.

From time to time, several social media sites were introduced to the online visitors but today, Facebook is considered as the most popular social networking platform with the ever-increasing number of 1.86 billion active users. That’s why, businesses are heading towards Facebook app development service providers to get an engaging app for promotion.

Facebook apps are advantageous for the business growth as they build an extended chain of interested customers. Undoubtedly, it can be said that turning towards Facebook apps is a smart business marketing strategy and it is also favorable for the business growth.

Though Facebook app development agencies are in huge demand, Facebook apps can be used in different ways and following are they:

To reach out target customers through various social media channels

Obviously, every active user prefers to scroll the Facebook pages in order to get detailed information on any subject, company, group, or an organization. Thus, more & more businesses are socializing & connecting with their prominent customers by promoting an informative content through Instagram and Pinterest feeds. In this way, any business marketer can strategize to make the best use of these amazing apps for promotional purposes.

To promote the content on Facebook page

An informational and impactful content is always useful for your audience. Through a Facebook apps, you can publish blog posts based on updated information and other business related news in order to interact & stay connected with the group members.

To increase the product sales of e-commerce businesses

Many people prefer online shopping for their daily needs & lifestyle. So, various retailers and E-commerce businesses take the benefits of Facebook apps for the sale of their products and make huge profits. Facebook is a wide platform to promote your products or services effectively among the global audience. That’s why, it is necessary to get an interesting & feature-rich app from a reputed Facebook app development company. 

To update & support the audience

People who are the active members of your group and have liked your Facebook page may need the regular update regarding your business & the respective services. With an app, you steer those interested members towards your business & inform them about the regularly through emails and messages. By subscribing to the regular notifications, the users can easily communicate through emails and enjoy the exclusive offers and benefits of your services.

Social media marketing is a feasible technique to reach the worldwide audience and accelerate the revenue rate of the sales. Many businesses demand user-friendly and high-performing apps from their Facebook app development service providers which are accessible on different platforms and compatible with modified functionalities.

Through a Facebook app, you are promoting your business to a large number of active users successfully instead of wasting your funds on other modes of marketing. So, the capability of the Facebook apps can never be questioned in the context of social media marketing as they allow:

To handle your activity on page

Facebook is a top social networking site among many as it is useful not only for commoners but for various small & large scale businesses. Today, the global marketers are focusing on introducing a Facebook app for social media marketing & promotion.

Publicizing your products or services manually on the social media platform is quite struggling but yes, a Facebook app minimizes your work as you can easily manage about 50 pages through your desktop or smartphone. That’s why, the majority of Facebook app development agencies design both the Android & iOS versions of the app.

To create updated posts or schedules & save drafts 

With the help of Facebook apps, the task of social media marketing became easier for the marketers. Instead of using another way to promote any business online, it is better to sign in and access your Facebook page directly through the Page Manager. The Facebook app development companies develop an innovative Facebook app with modified functionalities which enable the business marketers to create and publish regular posts, activities, share useful links, photos, videos and other relevant information regarding the business. 

To manage administration


The process of social media marketing via a Facebook app is not dependent on one person’s effort. From creating Facebook pages to publishing updated content, the whole concept of social media marketing involves the contribution of writer or editor, Analyst, Moderator, and an Admin. For successful marketing, a Facebook app allows the user to manage all tasks and assign them to the respective person. There is a page settings option from where the admin can edit or remove the members, assign work to them which is the major advantage of a Facebook app.

Respond to the customers’ comments & message

The biggest benefit of a Facebook app is that it allows the business representatives and interested customers to interact in the transparent atmosphere. Many customers like to feedback and share their experiences or queries through the Facebook page and thus, this is the best way to know their preferences and understand their expectations. So, it can be said that hiring a Facebook app development agency is a great step for social media marketing.  

To keep a track on the stats & insights

If your Facebook page is gaining popularity among the target audiences then definitely, you are on the right path. For social media marketing, these Facebook apps play a fundamental role as the marketers can easily check out the stats regarding:

  • Number of Page likes
  • Video views & share
  • Total customer reach
  • Viewers’ engagement
  • Average message Response rate & time

To launch, run, & manage ad campaigns

Advertising is a major component of social media marketing which is favored by the Facebook app. The Facebook app development agencies deliver the fully-functional app for web or mobiles as the marketers can use it for multiple purposes. As Facebook is a wide platform, more & more people are connecting through this social networking sites and marketers are utilizing Facebook apps for advertising and campaigning.

Today, there are millions of ads & marketing campaigns appearing online and they are smoothly managed through these Facebook app. Using a Facebook app, a social media marketer can create ads, launch them, manage & monitor them, edit or preview them and delete them as well.

Acceptability of Facebook apps

Facebook apps are useful for driving increased likes on your page and the user engagement. Earlier, without clicking the like button of your page, the visitors cannot view the content of your page and access other information but now, the scenario has changed.

For steering a large number of audience towards your page, it is necessary to gain their attention which is also possible through ad campaigning, broadcasting, content promotion, and more. The majority of Facebook app development service providers design Facebook app focusing on the ever-changing behavior of the consumers and current social media marketing trends.

Written by: Ashni Sharma, a professional app developer at AppsChopper. With such a flair in writing, she shares her knowledge and app development techniques through informative articles and blogs.

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Featured Columnists at the CEOWORLD Magazine is a team of experts led by Camilla O'Donnell, James Reed, Amarendra Bhushan, and Amanda Millar. The CEOWORLD Magazine is the worlds leading business and technology magazine for CEOs (chief executives) and top-level management professionals.
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