CEO Confidential

Who Are The 50 Most Influential Chief Marketing Officers (CMOs) In The World For 2017?

Unsurprisingly, Keith Weed, chief marketing and communications officer for Unilever is No. 1 in this year’s ranking of the world’s most influential Chief Marketing Officers (CMOs), from Forbes in partnership with LinkedIn and Sprinklr. Antonio Lucio, CMO of HP took the 2nd spot, and third spot went to Apple SVP of Worldwide Marketing Phil Schiller.

Linda Boff, Chief Marketing Officer of General Electric, ranked as the fourth most influential head marketer, followed by Leslie Berland of Twitter, Marc Mathieu of Samsung Electronics America, and Ford’s Musa Tariq.

A third of the Chief Marketing Officers (CMOs) are women, including 3 out of the top 10 spots — 45 out of 50 Chief Marketing Officers (CMOs) were active on Twitter —- 49 out of 50 Chief Marketing Officers (CMOs) were on LinkedIn.

The era of the CMO has arrived.

The Top 50 Most Influential Chief Marketing Officers (CMOs) In The World For 2017

  1. Keith Weed, Unilever
  2. Antonio Lucio, HP Inc.
  3. Phil Schiller, Apple
  4. Linda Boff, GE
  5. Leslie Berland, Twitter
  6. Marc Mathieu, Samsung Electronics America
  7. Musa Tariq, Ford Motor Company
  8. Jonathan Mildenhall, Airbnb
  9. Raja Rajamannar, Mastercard
  10. Karen Walker, Cisco
  11. Chris Capossela, Microsoft
  12. David Edelman, Aetna
  13. Jeremy Burton, Dell EMC
  14. Ann Lewnes, Adobe
  15. Maggie Chan Jones, SAP
  16. Julie Woods-Moss, Tata Communications
  17. Magali Noé, CNP Assurances
  18. Seth Farbman, Spotify
  19. Kristin Lemkau, JPMorgan Chase
  20. Matt Preschern, HCL Technologies
  21. Gary Briggs, Facebook
  22. David Roman, Lenovo
  23. Marisa Thalberg, Taco Bell
  24. Diana O’Brien, Deloitte
  25. Kelly Bennett, Netflix
  26. Monika Schulze, Zurich Insurance Group
  27. Keith Moor, Santander UK
  28. Shannon Stubo, LinkedIn
  29. Dean Evans, Hyundai Motor America
  30. Andrew Sherrard, T-Mobile USA
  31. Patrick Adams, PayPal
  32. Maryam Banikarim, Hyatt Hotels Corporation
  33. Terrance Williams, Nationwide
  34. Amélie Oudéa-Castera, AXA
  35. Mark Crumpacker, Chipotle Mexican Grill
  36. Michelle Peluso, IBM
  37. Roxanne Taylor, Accenture
  38. Steven Fund, Intel Corporation
  39. Dawn Hudson, NFL
  40. Alex Asnovich, Hikvision USA
  41. Diego Scotti, Verizon
  42. Chris Bruzzo, Electronic Arts
  43. John Miller, NBC Olympics
  44. Rick Gomez, Target
  45. Alan Gershenhorn, UPS
  46. Chris Leong, Schneider Electric
  47. Tony Rogers, Walmart US
  48. Nuno Teles, Heineken USA
  49. Tim Mapes, Delta Air Lines
  50. Jack Hollis, Toyota Motor North America

The 50 Most Influential CMOs In The World 2017 Infographic

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Dr. Amarendra Bhushan Dhiraj
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, and high net worth individuals.
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