Storytelling is a critical element in building a brand. Corporations regularly push their unique origin stories and tales of perseverance toward the public in an effort to foster consumer connections. However, unless those narratives align with what employees experience, they do little to promote any lasting company loyalty. When employees struggle...

Marketing today is an effort to connect with the consumer in a meaningful, authentic way, and to inspire feelings of trust and loyalty to a brand. Many brands pay close attention to this goal at every step of the purchase funnel, but often leave off at the final step: unboxing....

How much importance do you place on creating a consistent brand design? I bet it’s not enough. With the growing number of channels amplifying your brand’s message, employees struggling to do more with less, and the increased importance of design, it’s more important — and more difficult — than ever...

To better understand the tremendous opportunities surrounding AI we first must look at the changing landscape. We are living in an unprecedented time of societal transformation. Digital is disrupting every industry, all societies and each individual. Content is being consumed through more devices at a faster rate than ever before....

After a business develops its strategy and set its technology firmly in place, the next step is overall execution in the form of demand generation. Demand generation stands as a central function in marketing organizations worldwide, and includes the generation and nurture of quality leads, brand awareness, account based marketing,...

It goes without saying that modern technology has grown to become an integral part of our everyday lives, both personally and professionally. It's something that so many of us take for granted, just like having a microwave and a refrigerator in the kitchen. You just know it's there and you...

The challenges of building an online business from the ground up are really no different than the challenges of building any kind of business from the ground up. The primary question you have to ask is: how am I going to reach my customers? In the world of online business,...

In the world of constant disruptive changes and rapidly amplifying market needs, innovation is the differentiator. It is the capability to do things differently, caters to ever-increasing customer expectations, and transform ideas into reality. Which is why innovation is the ‘strategic vision du jour’ of many ambitious organizations today. But,...

The modern workplace is more than just a place to conduct business. It’s become a community where shared experiences and technology do everything from driving day-to-day operations to creating a desirable culture. Cultivating a modern workplace that enables people to work efficiently and draws people in with a compelling aura is critical...

Customer needs are changing – and so are their expectations. And over the last years, it has become clear that one of the best ways to succeed as a business, is to deliver an omni-channel marketing experience throughout all of your different channels and most importantly, to deliver a personalized...

The latest banking industry report by Deloitte provides fascinating insights into the capital markets in 2019. Transformation is rife, and banking institutions are adapting to the innovative new technologies that are being developed, and implemented across the financial world. The Deloitte Report offers an in-depth perspective into the stability of...

As the year 2018 is coming to an end, business intelligence has become an increased value for companies that want to implement BI solutions and make the most out of their data in 2019. To keep up with these changes, we have gathered the most prominent business intelligence trends that...

If it feels like you hear a lot about business disruption, that's because you probably do. Disruption is a hot topic, and the conversation doesn't look like the chatter will die down anytime soon.   Sixty percent of CEOs say their industries have already been disrupted, according to a 2017 PricewaterhouseCoopers...

Focusing on customer acquisition over customer retention is like throwing a party and making beautiful, edible, perfumed invitations but then forgetting to buy any refreshments or snacks for guests to enjoy at the main event.  After acquisition, your customers are most inclined to jump ship if you fail to impress....

Technology moves at a breath-taking speed — innovations that were once wild predictions are rapidly adopted and just as quickly become obsolete when they’re replaced. So getting ahead of the curve with tech means that your business can sustain success. With that in mind, here are four digital trends to...