Michael Langdon

Michael Langdon

Michael Langdon is the founder of Serious Levity, an award-winning eCommerce video strategy house that specialises in increasing conversion rates for ecommerce sites through product reviews produced at scale. He is also the author of Welcome to the age of Emotion: How to attract and connect with customers using video. Michael is an opinion columnist for the CEOWORLD magazine.
C-Suite Advisory

5 reasons why shoppers want videos in order to buy products

In the last 7 years I’ve produced over 3000 product reviews, amassed hundreds of thousands of views and, more importantly, generated millions of dollars for Australia’s leading retailers. I’ve learned a lot about why shoppers want videos in order to buy products. Here’s the most prominent learnings: Humanising a brand...