info@ceoworld.biz
Friday, October 11, 2024
CEOWORLD magazine - Archive in Min Basadur

Min Basadur

Min Basadur

Min Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity. Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University. Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball University. Their new book, Design-Centered Entrepreneurship, Second Edition (Routledge, 2022), provides a research-driven, step-by-step approach to creative problem-solving.


Min Basadur is an opinion columnist for the CEOWORLD magazine. For more information, visit the author’s LinkedIn page and website.
Min Basadur
CEO Journal

Entrepreneurs Must Understand the Difference Between Innovation Process and Content

The “big secret” of innovation is that you must master the process before you can come up with content, or what makes up a truly breakthrough idea.  This means that it’s important through the innovation process that you concentrate on continuously finding and solving important problems, which requires that you concentrate on process....