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Saturday, November 16, 2024

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CEO Agenda

THE BIGGEST MARKET YOU ARE NOT FOCUSED ON: Opportunities Of An Aging Population

The aging population has been called everything from the “silver tsunami” to the “gray storm” to a “ticking time bomb”. This negative imagery has contributed to the older demographic being largely snubbed by brands, marketers and advertisers in favor of the more positively portrayed younger generation: that alluring sweet spot...
CEO Agenda

CEOs Should be Seen AND Heard

Recently there has been a lot of talk about ‘visibility’. For the purposes of this post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the...
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