If you’re in a position where you need to influence the decisions and actions of staff, suppliers or customers, then you may have noticed that ‘just being yourself’ doesn’t work that well for everyone. While you may have a handful of people that are influenced by your approach, you’ll also...

Marketing is one of the most important considerations for long-term business growth, but many startups and new businesses struggle with it. Some have trouble initiating a strategy or making it successful, while others choose to avoid marketing altogether—a move that ultimately hurts their potential to succeed. So why is it...

Efficiency is a different discussion with CEOs than it is with everyday employees. For most workers, becoming more efficient is as simple as taking shorter breaks more often or using a new calendar tool. For executives, it’s about making the company more agile. If you’re a CEO, it doesn’t matter...

A car – is a freedom of movement, which, in turn, would be impossible without wheels and rims. At first glance, their task is simply to go around, but in fact, these parts have broader functionality. They create dynamics, comfort and steering response (as well as ensure road safety). To...

One of the interesting aspects which every management aspirant looks for choosing a B-school is the placement history of it. A good placement record gives additional brownie points for the student to study in the B-school. Apart from good infrastructure, international student intake, excellent staff, and good coursework- placement arrivals...

Moving away from home for the first time? Sure, it can be scary to think of all the responsibilities that are going to fall upon you. But, hey, let’s not forget the freedom and independence that comes with it, along with an opportunity to learn the necessary life skills that...

Weddings are a lavish affair. Good planning and good investment are both prerequisites for a memorable wedding. But that is not all that there is to it. A wedding is a lot about symbolism and the white wedding gown plays an important role. Relax! This is not another article about...

The group of Indian Institute of Management (IIMs) is a group of premier institutes of management in India. They are the dream destinations of all those who want to take up management as their career. Not only do these institutes teach you about the big world of corporate but also...

Many years ago I remember finishing the presentation of a corporate brand campaign to the CEO of a large conglomerate. They needed to update and greatly expand buyers’ perceptions of how their company could address entire workflows, not just build an endless stream of disconnected point products. Three things were...