College can be a difficult time for many reasons. It is usually the first taste of total independence for many young adults, and with that freedom comes responsibility. However, colleges are also a low risk environment, and a place to learn and grow as an individual. It is a sample...

Influencer marketing is all the rage, and for good reason. In an age where customers trust brands less and less, influencer marketing breathes authenticity into the brand-consumer relationship. As President of Big Crowd Media, I’ve seen how brands and influencers connect for amazing results on high-end campaigns. But the best...

Pet ownership is booming. According to the American Pet Products Association, an estimated 84.9 million U.S. households owned pets in 2018. Millennials are the largest demographic of pet owners — and there's a reason for that: 44% of Millennials are not sure whether they want to have children. What does this mean for business...

Injuries in the workplace can be physically disastrous for employees, financially disastrous for employers, and tend to decrease morale across the board. Even in work environments where AI does a lot of the heavy lifting, the chance that an employee injures his or herself is still significant, which is why...

Mobile phones have become ubiquitous -- always on, everywhere. With two-thirds of the world’s population on mobile, these devices have become the most personal and powerful digital channel for people to interact with each other and directly with brands. Users are turning to their devices to search for information, purchase...

Marketing today is an effort to connect with the consumer in a meaningful, authentic way, and to inspire feelings of trust and loyalty to a brand. Many brands pay close attention to this goal at every step of the purchase funnel, but often leave off at the final step: unboxing....

How often while working on a task or project have you thought, ‘it’s not done yet’, ‘it’s not good enough,’ or ‘I couldn’t share that…it has to be better’? We may think what we’re working on isn’t ‘good enough… yet.’ Not good enough to share it, send it, ship it,...

Business owners have a lot of numbers, metrics, and ratios to worry about. One that tends to get overlooked is business credit score—a number that represents how creditworthy your business is to lenders. A business credit score doesn’t factor into many financial equations. On the surface, having a high (or...

Joey Hickson has amassed a following of over 300 million on Instagram across his own handles @Joey, @LMAO and @Singers and the hundreds of clients’ accounts he has helped boost on the platform. Joey has become somewhat of a social media expert in his time and is consistently recognized as...