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archiveChief science officer Insider

CEO Perspectives

Do Your New Customers All Require Special Treatment? It’s Not Them. It’s You.

Closing new customers is cause for celebration. You ring the bell, bang the gong, or pop open a bottle of champagne to commemorate closing a new deal. As long as you keep getting new logos, your company is winning, right? Not necessarily. When you treat every new customer as a “special...
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