Donna Weber

Donna Weber

Donna Weber, principal at Springboard Solutions Consulting, is the world’s leading expert in customer onboarding. For more than two decades, she’s helped high-growth startups and established enterprises create customers for life. Her new book is Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions.

Donna Weber is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn.
Big Picture

Do Your New Customers All Require Special Treatment? It’s Not Them. It’s You.

Closing new customers is cause for celebration. You ring the bell, bang the gong, or pop open a bottle of champagne to commemorate closing a new deal. As long as you keep getting new logos, your company is winning, right? Not necessarily. When you treat every new customer as a “special...