archiveChief Marketing Officer Insider

I’ve always been interested in endurance events and lifting weights. When I was in high school, I was on the crew team and played soccer. I was one of the heavier players and rowers, not necessarily built for those sports. As an adult, I had done some runs and triathlons...

Good customer experience is essential for helping your business stand up against the competition, hold on to customers, and retain talent. Sometimes, small changes like folding AI into your processes can offer the workflow and business optimization you need. Below are three ways AI-powered software and systems can help you...

Just as you need a blueprint to build a house, you need plans to define the structure of your organization from the ground up. So how do you create a business process blueprint, and how do you integrate it into your organization’s culture? Try these three strategies. Everyone’s jumped into something...

ESGs have become the standards used to assess a company’s ability to advance social and environmental goals, as per the United Nations’ Sustainable Development Goals (SDGs). In recent years, more and more businesses have been increasing their ESG commitments. In fact, as of 2020, 88% of publicly traded companies, 79%...

Most companies rely on robust computer systems and IT infrastructure for the smooth execution of official tasks. For a business organization, the presence of both is a necessity for maintaining its annual objectives. This is precisely where a chief information officer (CIO) can make a big difference. CIOs are responsible...

Cybersecurity, whether in the workplace or at home, is more important than ever before. Now, more than ever, it's crucial to have a plan in place to keep your data and devices safe as new threats continue to arise. Today, we'll focus specifically on managing cybersecurity in the workplace. From...

Stuart Kirk’s now infamous presentation at the Financial Times Moral Money conference has thrown the cat among the pigeons in the world of climate finance and climate politics. In this, he has, maybe, done us all a favor by getting us to question all too comfortable assumptions and beliefs that...

While moderating somewhat due to rising interest rates and other factors, the real-estate housing sector continues to generate record sales — particularly in certain pockets throughout the country, including cities in Florida, North Carolina, Arizona, Colorado, New Mexico, Texas, and California. Home listings recently jumped as sellers don’t want to...

Elon Musk recently demanded that all Tesla staff return to the office full-time, according to an email sent to executive staff and leaked on social media. Musk said those who don’t want to come to office should “pretend to work somewhere else.” This authoritarian, top-down approach rooted in mistrust and...

As a business owner, you are constantly looking for ways to scale your company and increase profits. But what if there was another way? What if you could scale your business while still maintaining your values and principles? In this article, Richard Yu, founder of the Richard Yu program, will...