archiveChief Marketing Officer Insider

After firing half its workforce, Twitter is already asking many to come back. Indeed, research by McKinsey finds that even as recession fears grow, 40% of workers plan to quit their jobs. And a survey from Greenhouse, a New York City-based hiring software provider, finds that 57% of 1,500 employees...

Success is becoming harder in a competitive and uncertain world: Today's business environment is a cocktail of competition and uncertainty. High performance is harder to come by, as indicated by a Forbes study of 400 top global executives, where 90% stated they do not believe the current environment is friendly to...

What organizations in the world spend the most money and which ones waste the most? In our experience the answer is the Public Sector. Typically, half the funding in these organizations is spent on human resources and the other half on information technology/large capital and other projects. This is where...

The ability to transform ourselves and to persuade and influence others depends on the subtleties of effective communication and the essential fact that thinking impacts emotions, which in turn drive behavior. In order to effectively move someone to action, we must understand how the mind filters information.  One thing lies...

Customer service is an essential touchpoint for every business that aims to keep growing. It continues to evolve as customers better understand what they expect from the service industry. The digital era has presented businesses with new challenges in adopting communication strategies that help keep their brands top of mind...

In 2015, I was facilitating a group of twelve leaders in a technology company in talks about the future of the organization. It was 12:30 p.m. and I posed a question to the group: if this company was an animal, what would it be? As we went around the room,...

CEOs are under a lot of pressure to keep everything moving in a positive direction during times of economic upheaval. How can business leaders strike the appropriate balance between staying the course and making the necessary adjustments when consumer spending slows? Here are several time-tested strategies in which to focus...

To the passionate believer, Bitcoin is a rival to fiat currencies. But ironically, the second most popular application of blockchain technology beyond Bitcoin is the US dollar. There is currently $150b worth of the global reserve currency on platforms such as Ethereum and monthly volumes surpass that of PayPal. To...

Automation tools can propel new opportunities in your business by freeing up employees’ time to spend on higher-value tasks. As a result, those employees feel more empowered and engaged. Learn about these advantages and other ways automation can help you take care of employees and better serve customers. Leaders spend...

The COVID pandemic brought with it a variety of unforeseen consequences, not the least of which was a business creation boom.  In 2021, there were 5.4 million new business applications, on top of the record 4.4 million in 2020. Many of these businesses were already in the pipeline, and were...