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Thursday, May 16, 2024

archiveChief Marketing Officer Insider

CEO Advisory

6 Ways to Ride the Rapids of Change and Lead Your Organization to Success

Consider that change is both the most constant and one of the most feared parts of our lives. You can blame the amygdala for that. That almond-shaped organ in our brains drives us right into fight or flight. When we confront change — or when we notice it barreling right...
CEO Insider

The Power of Family Business Stories

Family-owned businesses, more than 32 million strong, are the backbone of the U.S. economy. According to a February 2021 research report, family businesses employ over 83 million people in the U.S., and account for 54 percent of total private sector GDP. The survival and growth of these family firms is critical...
CEO Insider

BETTER OFF?

Less than a decade ago many economic players pronounced the triumph of global marketing. Governments encouraged market-based decision rules of economic games. Those who invoked benefits of government planning and state monopolies rapidly encountered substantial public doubt. Ten years is a long time for firms and their customers. Conditions have...
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