archiveChief Happiness Officer Insider

Starting a business takes a lot. You’re thinking about loans, paperwork, daily operations, suppliers, customer demographics, and far down that list is brand image. But it’s an important point to hit, especially for a startup. You need to create a reputation from somewhere, or you’re not going to get much...

Method Actor, Model, Adam Dennis Geiger founded successful NYC Theatrical Presentation company Creode Inc., working with multiple Broadway writers by lead acting, and directing, with his vision and fervid passion for the arts. Currently rising in modeling and published in many print magazines with top photographers worldwide, a seemingly long...

We face enormous existential threats in our world today that make for a bleak future unless we take swift action. But how do we as individuals and a global society address the monumental issues of a pandemic, climate change, famine, and now a war that negates our previous world order?...

As the founder and CEO of Phantom Space, which aims to build hundreds of automated rockets to ferry thousands of satellites into space, I took my team to the car racetrack a few months ago.  I wanted everyone to watch the pit crews. The incredibly fast teamwork, the specialization and...

Placecube works with its customers to co-create open and connected digital platforms. They accelerate the transformation journey through the reuse of well-designed digital services. Placecube works collaboratively, ensuring that their clients never pay twice for the same development and differentiate themselves through their actions and behaviours, living by the core...

Branding expert Choong Whan Park breaks down the role of consumer psychology in strategic branding decisions. Consumer behavior started as a field of study and marketing in the mid-1900s and developed rapidly in the post-war years. As marketing opportunities have evolved, new research developed by academics like Professor Choong Whan...

Despite how much is written about strategy and how much money is spent on it, academics and consultants continue to report chronic strategy practice failures: I argue that one reason for the failures is that strategy is still not fully defined. I’ve collected 75 concepts and definitions of strategy from...

I want you to imagine that when you wake up tomorrow, everything you do will be done to the best of your ability. You’ll give 110% effort to each activity you’ve planned for your day, disregarding any fears you may have. No obstacles. No negative thinking. No procrastination. Do you...

Operational management needs to know the causes of off-standard performance in order to improve operations. The knowledge of variances (real result versus budget) will aid control, at least if and when these variances are understood well enough. The only criterion for the calculation of a variance is its usefulness. Of...

What's it like being driven by purpose over profits? For Joe Soltis, CEO at purpose-driven and the results-focused franchise marketing agency, ChoiceLocal, finding true success is all about being driven by a deeper cause.   You may not hear the words "charity" and "profitability" mentioned in the same breath too often....