archiveChief Green Officer Insider

Sustainability and profitability may seem challenging to balance in business, but ESG efforts often translate into improved employee morale and healthier bottom lines. But successfully doing well by doing good means sharing a well-communicated plan with the entire company. If you need to start incorporating sustainable, responsible corporate practices, here are...

There's an old saying that attributes "necessity" as the mother of invention. It may have been true before the first industrial revolution and the introduction of machines and automation, but the maxim has undoubtedly run its course. Many now have their necessities covered thanks to modern technology and processes, so...

Many times it is worth driving miles to go to a small but special place. Travel is the culture we form through our acquaintance with new places and new people. Europe offers you diverse landscapes, modern cities, and lovely villages hidden at the foot of mountain ranges or on the...

Starting a business takes a lot. You’re thinking about loans, paperwork, daily operations, suppliers, customer demographics, and far down that list is brand image. But it’s an important point to hit, especially for a startup. You need to create a reputation from somewhere, or you’re not going to get much...

Method Actor, Model, Adam Dennis Geiger founded successful NYC Theatrical Presentation company Creode Inc., working with multiple Broadway writers by lead acting, and directing, with his vision and fervid passion for the arts. Currently rising in modeling and published in many print magazines with top photographers worldwide, a seemingly long...

We face enormous existential threats in our world today that make for a bleak future unless we take swift action. But how do we as individuals and a global society address the monumental issues of a pandemic, climate change, famine, and now a war that negates our previous world order?...

As the founder and CEO of Phantom Space, which aims to build hundreds of automated rockets to ferry thousands of satellites into space, I took my team to the car racetrack a few months ago.  I wanted everyone to watch the pit crews. The incredibly fast teamwork, the specialization and...

Placecube works with its customers to co-create open and connected digital platforms. They accelerate the transformation journey through the reuse of well-designed digital services. Placecube works collaboratively, ensuring that their clients never pay twice for the same development and differentiate themselves through their actions and behaviours, living by the core...

Branding expert Choong Whan Park breaks down the role of consumer psychology in strategic branding decisions. Consumer behavior started as a field of study and marketing in the mid-1900s and developed rapidly in the post-war years. As marketing opportunities have evolved, new research developed by academics like Professor Choong Whan...

Despite how much is written about strategy and how much money is spent on it, academics and consultants continue to report chronic strategy practice failures: I argue that one reason for the failures is that strategy is still not fully defined. I’ve collected 75 concepts and definitions of strategy from...