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archiveChief Commercial Officer Insider

Sangeeta Waldron
Big Business

CSR: WHAT YOUR CONSUMERS AND WORKFORCE ARE EXPECTING OF YOU

When it comes to social responsibility, consumers are looking for brands to show them — not just tell them — what they’re doing. Greenwashing and token corporate social responsibility (CSR) initiatives are not enough. In this digital world, where authenticity is the buzzword, businesses must keep up with growing demands...
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