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Saturday, September 7, 2024

archiveChief Commercial Officer Insider

CEOWORLD magazine - Chief Commercial Officer Insider

Romain Carrere, CEO at the Aura Blockchain Consortium (Aura)
CEO Advisory

Twinning luxury

The idea of a digital twin (or, passport,) fits very well with scarcity. As humans, we have always admired the fine craft of a maestro, like a watchmaker, a jeweler and a leather artisan, let alone the creative hand of a couturier. And, yet, gray and counterfeit products infest our...
Bill Withers
CEO Agenda

Maximising the value of your business

The more resilience you build into your business, the more you are reducing risks for any potential buyer – this will be valued. If you are going to seek investor capital or are looking to sell your business in the future, it’s wise to think about what impacts valuations. The...
Yana Mosina
CEO Spotlight

Scalable Marketing Strategies: Yana Mosina’s Experience From Confectionery And Cosmetic Giants Adapted To A Grocery Supermarket Chain

Large businesses are constantly seeking new successful strategies to attract and retain consumers, and perhaps the most promising trend today is omnichannel marketing. This approach involves creating a unified system of all customer touchpoints to build personalized communication with them. Fifteen years ago, most buyers used only one or two...
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