archiveChief Accounting Officer Insider

When you tell other people how great you are, that’s called advertising. When people tell other people how great you are, that’s called public relations. However, public relations expert and author Gini Dietrich says an enlightened corporate and executive communications program need not be an either/or proposition. She wants it...

Companies are offering sign-on bonuses and increasing wages to entice people to work for them. However, it will take more than one-time bonuses and small paycheck increases to keep people at your organization for the long term. If you want employees to invest in your company, invest in their financial...

“Imagine this make-believe scenario for a business case study analysis - you bring up an ethics & compliance issue in your team meeting. Nearly everyone witnesses what you brought up. The next thing you know is that your Leadership & your manager corner you and try to coach you for...

If you’re reading this you may well be thinking, “do I really need to hire an HR person?” Many CEO’s and executives will recount their poor experiences with HR leaders and HR as a profession generally. It is often with significant reluctance and resignation that companies embark on the process...

And it most definitely begins with people we give the right to “Leadership”.  There are 2 absolutes about the “Leadership” role:  1) Their experience and skills match the role (for instance if people are put into wrong roles & higher grades without prior experience & prior skills that the role...

Many executives intuitively recognize the importance of their company’s brands, and they invest accordingly. However, many also overlook the importance of their own personal individual professional brands. The fact is, the executive brand often walks into a room or enters a conversation ahead of the organization’s brand. Ideally, organizational brands...

Are there useful moral lessons in the recent Supreme Court rulings allowing the First Amendment rights of a high school student who posted vulgar language on social media? How about social media companies’ denials of online access to those who might utilize it irresponsibly? Where are the ethics in Bill...

 Technology, as one would imagine, is often associated with information dispersed within companies. Information technology develops and disseminates knowledge throughout the organization which, in turn, is an important factor of sustainable competitive advantage. This article portrays a more detailed picture of the effects of emerging technologies (i.e. communication and decision-aid...

The room for influencer marketing is bigger than ever before. The pandemic influenced it: the number of followers of many bloggers has increased dramatically. When a brand reaches out to people through a trusted person, it is much more effective than direct advertising to a doubtful audience. And from the...

Lead generation is one of the foundational disciplines of marketing. Gaining leads helps you grow your customer base while at the same time raising brand awareness and getting potential audiences interested in your services and products. When properly executed, an effective lead generation plan can find not just more customers...