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CEO Insider

If You’re Not Using Video, You’re Not Marketing Effectively

The case for video marketing is clear. Just as evident is that brands miss an exciting chance to connect with customers when they don’t produce videos. Megan Allinson of BKM Marketing outlines why brands should integrate this powerful asset in their marketing mix and offers strategies to creating valuable video...
CEO Insights

Three Steps to Differentiation Success

The pace of change is unheralded. Broad consumer trends quickly become widely adopted norms. Clubhouse competes with Zoom and Facebook as people seek new ways to connect and converse. Why watch (or listen) to someone else’s story when you can narrate your own? My work with purpose-driven organizations spanning arts...
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