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CEO Lifestyle

Influencer Marketing Tips for Student Entrepreneurs

The room for influencer marketing is bigger than ever before. The pandemic influenced it: the number of followers of many bloggers has increased dramatically. When a brand reaches out to people through a trusted person, it is much more effective than direct advertising to a doubtful audience. And from the...
Online marketing plan
Big Business

Top 8 Lead Generation Strategies

Lead generation is one of the foundational disciplines of marketing. Gaining leads helps you grow your customer base while at the same time raising brand awareness and getting potential audiences interested in your services and products. When properly executed, an effective lead generation plan can find not just more customers...
Mark Weil CEO of TMF Group
CEO Insider

Coping with cross-border complexity.

In a rebound from the pandemic and fuelled by enormous government stimulus and stored up consumer spending power, companies are hungry for opportunities to invest and grow internationally. For US firms, the world can look like a challenging place. Whatever it may feel like to those based there, the US...
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